@kostja94

open-graph covers the implementation of facebook-originated meta tags for social media preview optimization. it provides tag specifications, image guidelines, common pitfalls, and framework-specific code samples for next.js and generic html.

url-slug-generator provides a structured workflow for creating seo-friendly url slugs with clear formatting rules, keyword placement guidance, and common mistake prevention for blog posts and content pages.

title-tag covers on-page SEO optimization of HTML title tags for search rankings and SERP display, with language-specific length guidance, keyword placement rules, and engagement best practices.

linkedin-posts covers organic post creation, profile optimization for search visibility, and feed ranking signals. includes character limits, image specs, and platform positioning relative to consumer social networks.

meta-ads covers campaign structure, audience targeting, creative optimization, and automation features for facebook and instagram paid advertising. useful for demand generation and product-focused campaigns.

howto-section-generator scaffolds ordered-step blocks with optional schema.org markup for embedding in articles, docs, and landing pages. clarifies howto versus faq intent and delegates parent page structure to upstream generators.

resources-page-generator structures content hubs and resource pages for discovery and seo, covering audience segmentation, navigation hierarchy, organization patterns, and integration touchpoints across product and landing pages.

site-crawlability covers technical fixes for search engine accessibility: robots directives, site hierarchy, internal linking patterns, and redirect management. helps teams eliminate orphan pages and reduce crawl waste.

growth-funnel maps user progression across acquisition, activation, retention, referral, and revenue using the aarrr framework. provides per-stage diagnostic questions and canonical metrics to identify bottlenecks and prioritize improvements across product and marketing.

product-launch covers execution of product launches across channels, timeline coordination, and cross-functional checklist assembly. it delegates gtm framing to gtm-strategy and first-customer acquisition to cold-start-strategy.

footer-generator guides footer design across site types, covering seo and ux concerns. collects project context and identifies essential elements, though the procedure halts before actionable recommendations.

robots-txt handles configuration and auditing of robots.txt files to control search engine and ai crawler access at the path level, with clear scope boundaries around crawl vs index control.

contact-page-generator covers contact form design, field optimization, and page layout for conversion. it references best practices like field count, mobile responsiveness, and trust signals but lacks procedural depth and failure handling.

serp-features covers SERP types, their obtainability constraints, and content/schema optimization levers. Establishes why feature visibility matters for ctr and keyword strategy prioritization.

press-coverage-page-generator helps users aggregate and display third-party media mentions and coverage. it supports both standalone pages and compact sections, adapting to varying volumes of coverage, but lacks concrete implementation steps.

signup-login-page-generator guides page structure, domain selection, layout choices (modal vs dedicated), discount placement, and seo basics for conversion-focused account creation flows.

solutions-page-generator provides templated guidance for building industry-segmented pages that frame value through business outcomes rather than features, targeting B2B conversion funnels.

api-page-generator scaffolds api introduction pages at /api endpoints, mapping product context to audience needs and directing users toward endpoint reference docs elsewhere.

page-metadata handles hreflang, robots directives, viewport, charset, and metadata audit across multilingual sites. covers protocol-level html head configuration but lacks implementation detail.

xml-sitemap covers sitemap generation and optimization for search engine discovery, including xml compliance, robots.txt declaration, and project context integration for url submission.

indexing provides troubleshooting paths for google search console coverage issues, referencing noindex, canonical tags, robots.txt validation, and url inspection, but procedures remain incomplete.

url-structure covers seo-focused url design including hierarchy, formatting, and slug composition, with delegated responsibility to related skills for slug generation and canonical variant handling.

featured-snippet optimizes content for google's position zero results, including paragraph, list, and table formats. covers answer-first structure and query targeting for how/what/why searches, with provisions for ai overviews and citation support.

rendering-strategies guides selection and optimization of rendering approaches (SSG, SSR, CSR, ISR) for search visibility and crawler compliance, emphasizing initial html payload availability over javascript execution.

tab-accordion documents two layout patterns (vertical accordion and horizontal tabs) for content organization, with guidance on mobile responsiveness and SEO implications but lacks actionable implementation steps.

google-ads covers campaign setup, keyword targeting, and pmf validation through paid search. splits guidance into early-stage testing versus conversion-optimized commercialization with distinct budgets and success metrics.

twitter-cards documents how to implement X-specific meta tags for controlling link preview appearance in social shares. covers card type selection and basic tag structure without procedural depth.

cold-start-strategy covers product launch tactics for zero-traction startups, mapping distribution channels by audience type and budget. guidance remains contextual but execution steps are underspecified.

ai-traffic-tracking helps separate and monitor traffic from ai search sources like chatgpt and perplexity in ga4 and gsc, distinguishing it from traditional organic and referral channels to assess intent and conversion impact.

email-marketing advises on campaign strategy, content mix selection, and deliverability mechanics (spf/dkim/dmarc) for ai/saas products, with some context-awareness around list size and channel positioning.

breadcrumb-generator provides guidance on implementing breadcrumb navigation for seo, ux, and content hierarchy. covers ui placement, structured data markup, and type selection across location, attribute, and path-based approaches.

generates and audits customer story and case study pages, guiding content structure and conversion strategy from challenge-solution-results framing through measurement and proof point selection.

alternatives-page-generator targets competitor brand search intent by structuring alternatives and comparison content for seo and ppc. covers page and blog article formats to intercept high-intent, ready-to-switch users.

branding covers brand strategy definition, storytelling, voice and positioning but lacks procedural depth. it reads as a scope document rather than an executable skill with clear decision logic or recovery paths.

shipping-page-generator scaffolds e-commerce shipping information pages by identifying regions, carriers, timelines and cutoff rules. covers content organization and placement across checkout and footer contexts.

docs-page-generator guides structure and organization of technical documentation sites hosted on dedicated subdomains. covers content taxonomy, navigation patterns, and audience segmentation but lacks concrete procedural steps.

image-optimization covers discovery, indexing, format, performance, and metadata strategies for search visibility and core web vitals. targets google images, image packs, and accessibility alongside on-page rankings.

canonical-tag guides selection of preferred url versions and configuration of canonical link elements to consolidate duplicate content signals across protocol, subdomain, and path variations.

seo-strategy frames workflow prioritization and foundational rationale for search optimization work, covering traffic potential, growth mechanics, and cost efficiency. lacks actionable procedure.

seo-audit structures site health checks across technical, on-page, content, and off-page dimensions, with ordered phases and referenced sub-skills. execution details are sparse.

internal-links guides seo strategy around contextual linking, anchor text, and link equity distribution. helps identify orphan pages and site structure issues but lacks specific, numbered procedures and explicit failure modes.

media-kit-page-generator guides creation of journalist-facing asset repositories and press pages, covering content structure, accessibility standards, and brand consistency. scopes assets like logos and visual identity while distinguishing media kits from press coverage aggregations.

use-cases-page-generator helps teams create marketing pages that connect specific product features to customer problems, organized by scenario and persona rather than industry taxonomy.

content-optimization addresses on-page SEO elements including word count, heading keywords, keyword density, multimedia, tables, and lists. scope delineation helps separate concerns from related skills but execution lacks procedural depth.

programmatic-seo covers template-driven generation of pages at scale, combining data pipelines with ai-assisted copy variation to avoid thin, rigid mail-merge outcomes while maintaining qa and semantic coherence across long-tail keywords.

status-page-generator guides design and communication of service health pages, emphasizing incident clarity and customer trust. covers component mapping, monitoring integration points, and hosting decisions but lacks tactical execution depth.

entity-seo covers knowledge graph optimization and entity-based content strategy. content structured around distinct entities can improve ai-powered search visibility by indexing entities rather than keywords alone.

covers mobile-first indexing, responsive design, content parity, and mobile usability assessment. intended for seo technical work around mobile ranking factors and user experience.

generates or improves 404 error pages with attention to ux principles, recovery links, and brand voice consistency. reads project context files to align design with site structure and visual identity.

contest-page-generator outlines a framework for designing giveaway and contest pages across platforms like gleam and woobox. the skill covers initial assessment and high-level page structure but lacks detailed implementation steps and legal guardrails.

native-ads guides campaign planning on taboola and outbrain by identifying audience, content type, and budget constraints, but lacks actionable execution steps, success metrics, and failure recovery guidance.

covers video optimization for google search, sitemaps and videoobject schema. includes discovery, indexing, metadata and structured data guidance but lacks actionable procedural depth.

analytics-tracking covers ga4 setup, event implementation, and conversion measurement across web and app surfaces. truncated mid-sentence, lacks actionable closure on cta attribution and user identification flows.

translation skill guides multilingual content workflows, terminology management, and quality assurance. covers human vs machine translation decisions, glossary creation, style guides, and seo considerations across regional markets.

category-page-generator assists with e-commerce category page structure, content strategy, and seo optimization. covers product hierarchy, faceting, url design, and conversion-focused layouts for broad keyword ranking.

careers-page-generator guides layout, messaging, and seo foundations for recruitment pages. covers employer branding, role listings, application process, and schema markup but lacks procedural depth and failure handling.

refund-page-generator guides creation of refund and return policy pages by identifying product type, jurisdiction, and best practice content elements, then outputs a structured outline with key sections and placement recommendations.

open-source-strategy guides builders on using open source as a distribution and monetization path, covering community-first tactics, open core models, and enterprise licensing patterns.

pricing-page-generator guides construction and optimization of pricing pages across subscription, usage-based, and hybrid models. covers plan tier differentiation, objection handling, and special programs like startup/education discounts.

brand-monitoring guides setup of proactive brand surveillance across domains, social platforms, marketplaces, and dark web to catch impersonation and trademark abuse early, complementing reactive takedown workflows.

disclosure-page-generator guides creation of ftc-compliant affiliate and sponsored content disclosure pages. covers type/scope/region identification, page structure, and legal baseline but lacks detailed implementation steps and testing guidance.

website-structure coaches planning for website architecture and page taxonomy. it targets site organization, user flow, and seo outcomes but remains high-level and incomplete, with missing procedural detail and no explicit failure modes.

generative-engine-optimization covers geo/aeo strategy for ai search visibility in chatgpt, claude, perplexity, and google ai overviews, distinguishing it from traditional seo and connecting to broader skill graph patterns.

pinterest-posts guides pin creation and optimization using keyword strategies tailored to pinterest's search patterns. covers content type identification, board strategy, and goal-aligned pin composition without full end-to-end workflow clarity.

eeat-signals provides a reference framework for e-e-a-t implementation (experience, expertise, authoritativeness, trustworthiness) with tactics mapped to each pillar, but lacks actionable procedures or content-specific workflows.

competitor-research outlines five types of seo analysis (keywords, content, backlinks, pricing, metrics) but lacks concrete procedures to execute them, stopping at categorization rather than actionable steps.

popup-generator covers popup and modal design for conversion, addressing timing, placement, and mobile compliance. guidance is prescriptive but lacks procedural depth and testable outcomes.

navigation-menu-generator provides guidance on designing menus for seo, ux, and accessibility. workflow begins with context detection and site structure assessment but lacks concrete menu generation procedures.

parasite-seo covers leveraging high-authority third-party platforms (medium, reddit, linkedin) to publish optimized content for quick rankings and backlinks without building domain authority from scratch.

app-ads covers platform selection and conversion mechanics for mobile app install campaigns across google, apple, meta, and tiktok. lacks actionable procedure steps, decision frameworks, and failure recovery guidance.

trust-badges-generator recommends trust badge design and placement strategies for e-commerce and saas contexts, with focus on conversion optimization and authority signaling. coverage is incomplete and stops mid-outline.

ctv-ads covers connected tv and over-the-top advertising guidance for streaming platforms, positioning execution for high-completion-rate video ad placement across smart tvs and streaming devices.

schema-markup provides guidance on implementing schema.org structured data for seo and generative engine optimization, covering json-ld formats and search engine support variance.

local-seo covers google business profile setup, name-address-phone consistency, and citation building for improved local search visibility. focuses on initial context checks and nap audit scaffolding but lacks complete procedural steps.

hero-generator addresses hero section design and optimization for conversion. it suggests assessment of project context, goal, and platform, then outlines four essential components, but lacks actionable implementation steps and handling of common failure modes.

logo-generator guides logo placement and implementation across web and mobile contexts by checking project brand guidelines, identifying placement context, and applying layout best practices for consistency and navigation.

seo-monitoring outlines four core metrics (indexing, traffic, keywords, backlinks) and benchmark setup for seo analysis. incomplete procedural guidance and vague implementation steps limit practical utility.

localization-strategy covers planning multilingual expansion for ai/saas products, including i18n implementation, translation workflows, pricing adaptation, and market selection. execution details are vague.

retention-strategy covers churn identification and lifecycle segmentation but lacks actionable tactics. guides users through classification of churn type and customer stage, suitable for diagnostic work rather than execution.

reddit-posts provides guidelines for generating subreddit-compliant copy with awareness of community norms and platform rules, targeting copy and design agents.

keyword-research guides seo practitioners through discovery and assessment of target keywords, search intent mapping, and topical structure. incomplete procedure and vague tool invocation make it difficult to execute without external knowledge.

education-program assists teams in designing student and educator discount strategies for SaaS and dev tools. covers initial scoping, verification methods, and channel positioning, but omits implementation roadmap and operational guardrails.

carousel covers layout strategy for rotating sequential content display, comparing when to use carousels versus grids, lists, or masonry based on space constraints and interaction patterns.

distribution-channels provides definitions and taxonomy of product distribution via third-party marketplaces and app stores, distinguishing between direct and indirect sales channels. lacks actionable procedure.

affiliate-marketing provides strategy guidance for SaaS/AI product affiliate programs, covering commission models and affiliate targeting but lacks operational depth and concrete decision criteria.

gtm-strategy outlines when to invoke go-to-market planning for product launches, market entry, and repositioning, but lacks actionable procedural steps or decision logic beyond scenario categorization.

sidebar-generator provides high-level guidance on sidebar placement and conversion tradeoffs for content sites, citing industry benchmarks, but lacks actionable implementation steps or decision flows.

domain-selection helps choose an initial domain for a single site by weighing brand vs keyword match, TLD selection, and defensive registration. context-aware assessment but incomplete procedure.

guides interpretation of google search console performance metrics, indexing status, core web vitals, and rich results with emphasis on monthly monitoring and correlation with product releases.

legal-page-generator provides initial intake guidance for identifying page type, jurisdiction, and business model context but lacks concrete procedural steps for content generation, compliance verification, or output delivery.

homepage-generator provides conceptual guidance on homepage roles, priorities, and seo principles but lacks a concrete procedure for building or auditing one. useful as reference material, weak as actionable skill.

pricing-strategy guides saas and product pricing model selection, tier architecture, and anchoring mechanics. incomplete implementation; lacks actionable decision procedures and failure-mode guidance.

directory-listing-ads covers paid promotion strategies across taaft, shopify app store, g2, and capterra with platform-specific ad models and best-use scenarios.

rebranding-strategy covers domain migration, 301 redirects, stakeholder communication, and multi-channel coordination for brand transitions, with scaffolding for scope assessment and timeline planning.

testimonials-generator provides guidance on testimonial design and placement to improve conversion, with context-aware persona matching and format selection. structure and decision logic are underdeveloped.

glossary-page-generator scaffolds glossary content and structure with attention to seo and internal linking patterns, but lacks concrete procedures and failure handling.

feedback-page-generator guides creation of feedback and roadmap pages that collect user input via integrations like canny, featurebase, or uservice, targeting product-led growth and community engagement.

backlink-analysis addresses off-page seo assessment including link profile review, toxic link detection, and competitive benchmarking. the skill identifies inputs needed but lacks concrete procedural steps to execute analysis.

generates content scaffolding for integration and plugin pages targeting saas products. covers platform identification and basic page structure but lacks systematic guidance for creation, optimization, or auditing workflows.

masonry covers layout selection and comparison for varying-height content, distinguishing when masonry beats grid or card layouts for galleries and portfolios.

paid-ads-strategy covers channel selection, budget allocation, and cross-platform tactics for validated products with acquisition budget. lacks step-by-step execution guidance and fails to define concrete decision criteria.

affiliate-page-generator provides a framework for structuring affiliate program pages with emphasis on audience segmentation and commission transparency, but lacks concrete execution steps and assumes completion without validation checkpoints.

brand-visual-generator provides guidance on visual identity systems and design tokens but lacks concrete implementation procedures. the skill reads as strategic framework rather than actionable automation.

twitter-x-posts generates x-platform copy within character limits and thread formatting rules. covers standard and premium tiers with emoji and url accounting, but lacks actionable procedures and failure handling.

top-banner-generator guides design and placement of announcement bars and sticky banners for conversion, covering goal classification, audience segmentation, and basic best practices.

reddit-ads provides high-level context on reddit advertising positioning and cost ranges, but lacks actionable step-by-step procedures for campaign setup, targeting configuration, or performance optimization.

newsletter-signup-generator covers form design guidance for email list growth, with placement options and field minimization recommendations. lacks concrete implementation steps and deployment considerations.

grokipedia-recommendations covers user submissions to xai's ai-generated encyclopedia, supporting article suggestions, edits, error reports, and backlink strategy. no actionable procedures provided.

podcast-marketing addresses podcast strategy, distribution, and discoverability challenges across channels. content plan guidance is incomplete and lacks procedural depth.

When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions…

When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video…

When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube…

When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok…

terms-page-generator — an installable skill for AI agents, published by kostja94/marketing-skills.

influencer-marketing — an installable skill for AI agents, published by kostja94/marketing-skills.

conversion-optimization — an installable skill for AI agents, published by kostja94/marketing-skills.

tiktok-ads — an installable skill for AI agents, published by kostja94/marketing-skills.

landing-page-generator — an installable skill for AI agents, published by kostja94/marketing-skills.

When the user wants to design, optimize, or audit call-to-action (CTA) buttons. Also use when the user mentions "CTA," "call to action," "button design,"…

When the user wants to create, optimize, or structure Privacy Policy page. Also use when the user mentions "privacy policy," "privacy page," "data protection,"…

When the user wants to create or optimize a cookie policy page. Also use when the user mentions "cookie policy," "cookies," "cookie consent," "GDPR cookies,"…

When the user wants to create, optimize, or audit a services page. Also use when the user mentions "services page," "what we offer," "service offerings,"…

When the user wants to optimize the meta description or meta tag description. Also use when the user mentions "meta description," "meta desc," "page…

When the user wants to create, optimize, or audit a comparison table section—an in-page block (HTML table or responsive equivalent) comparing products,…

When the user wants to use GitHub for SEO, parasite SEO, GEO, open source marketing, README optimization, or curated Awesome lists. Also use when the user…

product-hunt-launch — an installable skill for AI agents, published by kostja94/marketing-skills.

When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release,"…

When the user wants to optimize Core Web Vitals, fix LCP, INP, or CLS issues. Also use when the user mentions "Core Web Vitals," "CWV," "LCP," "INP," "CLS,"…

When the user wants to design, optimize, or audit list layouts for content display. Also use when the user mentions "list layout," "list design," "vertical…

When the user wants to design template pages—aggregation (gallery/hub) or detail (individual template). Also use when the user mentions "template page,"…

When the user wants to create, optimize, or audit migration guides for users switching from competitors. Also use when the user mentions "migration guide,"…

When the user wants to decide domain structure for multiple products or brands—subfolder vs subdomain vs independent domain. Also use when the user mentions…

When the user wants to optimize brand search for a company with multiple domains (e.g. parent company.com vs product.ai). Ensure the parent/company domain…

When the user wants to create, optimize, or audit a download page for desktop or mobile app. Also use when the user mentions "download page," "app download,"…

When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user…

When the user wants to create, optimize, or audit a startups, education, or special program page. Also use when the user mentions "startups program," "for…

When the user wants to find information sources for content ideation, competitor monitoring, or industry tracking. Also use when the user mentions "research…

discount-marketing-strategy — an installable skill for AI agents, published by kostja94/marketing-skills.

brand-protection — an installable skill for AI agents, published by kostja94/marketing-skills.

When the user wants to create, optimize, or structure a changelog or release notes page. Also use when the user mentions "changelog," "release notes," "what's…

showcase-page-generator — an installable skill for AI agents, published by kostja94/marketing-skills.

When the user wants to design, optimize, or audit card layouts for content display. Also use when the user mentions "card layout," "card component," "card…

When the user wants to add, optimize, or audit table of contents (TOC) for long-form content. Also use when the user mentions "TOC," "table of contents,"…

tools-page-generator — an installable skill for AI agents, published by kostja94/marketing-skills.

When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance,"…

When the user wants to create, optimize, or audit features page content. Also use when the user mentions "features page," "product features," "capabilities,"…

When the user wants to design, optimize, or audit grid layouts for content display. Also use when the user mentions "grid layout," "grid design," "multi-column…

When the user wants to plan, implement, or optimize referral program strategy. Also use when the user mentions "referral program," "referral marketing," "user…

When the user wants to add, optimize, or audit social share buttons (share article to X, LinkedIn, Facebook, etc.). Also use when the user mentions "share…

When the user wants to plan, implement, or optimize creator program strategy. Also use when the user mentions "creator program," "creator partnership,"…

employee-generated-content — an installable skill for AI agents, published by kostja94/marketing-skills.

When the user wants to submit a product or app to directories, curated lists, launch platforms, or app stores—and needs ready-to-paste copy per platform. Reads…

When the user wants to implement, optimize, or audit favicon and app icons. Also use when the user mentions "favicon," "app icon," "browser icon," "touch…

When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads,"…

When the user wants to create, optimize, or audit a single article/post page (not the blog index). Also use when the user mentions "article page," "blog post…

When the user wants to validate product-market fit, measure PMF, or plan before scaling. Also use when the user mentions "PMF," "product-market fit," "product…

When the user wants to optimize heading structure (H1-H6), fix heading hierarchy, or improve content structure. Also use when the user mentions "H1,"…

When the user wants to write, publish, republish, or optimize posts on Medium.com (canonical tags, distribution, Medium SEO). Also use when the user mentions…

When the user wants to implement IndexNow, notify search engines of new/updated URLs, or speed up Bing indexing. Also use when the user mentions "IndexNow,"…

When the user wants to plan integrated marketing, coordinate channels, or clarify program vs channel vs campaign. Also use when the user mentions "IMC,"…

about-page-generator — an installable skill for AI agents, published by kostja94/marketing-skills.

When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions…

When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker,"…

When the user wants to create, optimize, or audit FAQ page content. Also use when the user mentions "FAQ page," "frequently asked questions," "help page," "Q&A…

When the user wants to set up, optimize, or manage LinkedIn Ads. Also use when the user mentions "LinkedIn Ads," "LinkedIn Campaign Manager," "Sponsored…

When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the…

When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO,"…

When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic,"…

When the user wants indie hacker or bootstrapping founder strategy—growth, channels, Build in Public, or solo founder tactics. Also use when the user mentions…

When the user wants to create, optimize, or audit a product listing or category page. Also use when the user mentions "product page," "product listing,"…

When the user wants to create, optimize, or audit blog index or listing page structure (not a single post). Also use when the user mentions "blog page," "blog…

When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content…