seo-strategy

SKILL.md

Strategies: SEO

Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Strategic Context: Why SEO

Value
Rationale

Traffic control
~68% of initial web traffic from search; search aggregates most user intent

Growth channel
~87% of consumers prefer Google when discovering new categories; 43% of conversions from organic (vs ~11% social)

Cost efficiency
SEO user LTV 3–5× paid ads; rank #1 CTR ~27.6% vs #10 ~2.4%

Long-term asset
Quality SEO assets yield 3–5 years of traffic; Core Web Vitals correlate with conversion (e.g., +8% per 0.1s faster)

SEO = Google optimization: Google holds ~91% global search share; B2B buyers use search as research starting point. Optimize for Google first; see localization-strategy for non-Google markets.

Reference: Alignify – SEO Core Value and Challenges in AI Search Era