back
loading skill details...
SEO strategy and optimization - keyword research, on-page SEO, technical audits, content optimization, and rank tracking
SEO Optimizer
Comprehensive SEO strategy and optimization covering keyword research, on-page SEO, technical audits, content optimization, and performance tracking.
Overview
This skill covers:
Keyword research and strategy
On-page SEO optimization
Technical SEO audits
Content optimization
Rank tracking and reporting
Keyword Research Framework
Research Process
keyword_research:
step_1_seed_keywords:
sources:
- brainstorm: core_product_terms
- competitors: top_3_competitor_keywords
- customer_language: support_tickets, reviews
- related_searches: google_suggestions
step_2_expand:
tools:
- google_keyword_planner
- ahrefs/semrush
- answerthepublic
- google_trends
step_3_categorize:
by_intent:
informational: "how to", "what is", "guide"
navigational: brand terms
commercial: "best", "vs", "review"
transactional: "buy", "pricing", "demo"
step_4_prioritize:
scoring:
search_volume: 1-5 (higher = better)
keyword_difficulty: 1-5 (lower = better)
business_relevance: 1-5 (higher = better)
priority_score: (volume × relevance) / difficulty
Keyword Mapping Template
keyword_mapping:
homepage:
primary: "[main product category]"
secondary: "[brand] + [category]"
product_pages:
primary: "[specific product name]"
secondary: "[product] features/pricing"
blog_posts:
primary: long_tail_informational
secondary: related_questions
landing_pages:
primary: high_intent_commercial
secondary: comparison_terms
On-Page SEO Checklist
Content Elements
on_page_checklist:
title_tag:
format: "Primary Keyword | Secondary Keyword | Brand"
length: 50-60 characters
requirements:
- keyword_at_start: true
- unique_per_page: true
- compelling_for_clicks: true
meta_description:
length: 150-160 characters
requirements:
- include_keyword: true
- include_cta: true
- unique_per_page: true
h1_tag:
count: 1 per page
requirements:
- include_primary_keyword: true
- different_from_title: slightly
heading_structure:
h2: main_sections (2-6)
h3: subsections
h4: details (if needed)
keywords: naturally_in_headings
content:
word_count:
product_page: 500-1000
blog_post: 1500-2500
pillar_page: 3000+
keyword_usage:
density: 1-2%
in_first_100_words: true
in_last_100_words: true
lsi_keywords: include_related_terms
images:
alt_text: descriptive + keyword
file_name: keyword-descriptive-name.jpg
compression: optimized_for_web
internal_links:
count: 3-5 per page
anchor_text: keyword_rich
structure: topic_clusters
external_links:
count: 2-3 to authority sites
rel: nofollow (if needed)
URL Structure
url_best_practices:
format: domain.com/category/keyword-slug
rules:
- lowercase: always
- hyphens: between_words
- length: under_75_chars
- keywords: include_primary
- no_dates: unless_news
- no_parameters: when_possible
examples:
good: "/blog/seo-optimization-guide"
bad: "/blog/2024/01/15/the-ultimate-seo-guide-for-beginners-in-2024/"
Technical SEO Audit
Audit Checklist
technical_seo_audit:
crawlability:
- robots_txt: properly_configured
- sitemap_xml: submitted_to_gsc
- crawl_errors: none
- blocked_resources: check
indexability:
- canonical_tags: correct
- noindex_pages: intentional_only
- duplicate_content: resolved
- thin_content: improved_or_noindexed
site_speed:
metrics:
- lcp: <2.5s (largest contentful paint)
- fid: <100ms (first input delay)
- cls: <0.1 (cumulative layout shift)
tools:
- google_pagespeed_insights
- gtmetrix
- webpagetest
common_fixes:
- image_optimization
- lazy_loading
- minify_css_js
- browser_caching
- cdn_implementation
mobile_friendliness:
- responsive_design: true
- tap_targets: adequate_size
- font_size: readable
- viewport_configured: true
https:
- ssl_certificate: valid
- mixed_content: none
- http_redirects: to_https
structured_data:
types:
- organization
- product
- article
- faq
- breadcrumb
validation: google_rich_results_test
Core Web Vitals Optimization
core_web_vitals:
lcp_optimization:
- preload_hero_image
- optimize_server_response_time
- remove_render_blocking_resources
- use_cdn
fid_optimization:
- minimize_javascript
- defer_non_critical_js
- use_web_workers
- break_up_long_tasks
cls_optimization:
- set_image_dimensions
- reserve_space_for_ads
- avoid_inserting_content_above_existing
- use_transform_animations
Content Optimization
Content Brief Template
content_brief:
title: "{SEO-Optimized Title}"
target_keyword:
primary: "[main keyword]"
secondary: ["keyword 2", "keyword 3"]
lsi: ["related term 1", "related term 2"]
search_intent: informational|commercial|transactional
target_word_count: 2000
outline:
- h2: Introduction
notes: hook + preview
- h2: What is [Topic]
h3: Definition
h3: Why it matters
- h2: How to [Main Action]
h3: Step 1
h3: Step 2
h3: Step 3
- h2: Best Practices
h3: Practice 1
h3: Practice 2
- h2: Common Mistakes
- h2: FAQ
questions: from_people_also_ask
- h2: Conclusion
include: cta
competitors_to_beat:
- url_1: word_count, gaps
- url_2: word_count, gaps
- url_3: word_count, gaps
unique_angle: what_makes_ours_different
internal_links:
- "[anchor text](/related-page)"
cta: what_action_should_reader_take
Content Optimization Checklist
content_optimization:
before_publishing:
- [ ] Primary keyword in title
- [ ] Primary keyword in first 100 words
- [ ] H2/H3 include keywords naturally
- [ ] Alt text on all images
- [ ] Internal links to related content
- [ ] External links to authority sources
- [ ] Meta description optimized
- [ ] URL is clean and includes keyword
- [ ] Content answers search intent
- [ ] Longer/better than competitors
after_publishing:
- [ ] Submit to Google Search Console
- [ ] Share on social media
- [ ] Build internal links from other pages
- [ ] Monitor rankings
- [ ] Update based on performance
Rank Tracking & Reporting
Monthly SEO Report
# SEO Performance Report - {Month}
## Organic Traffic Summary
| Metric | This Month | Last Month | YoY |
|--------|------------|------------|-----|
| Sessions | 50,000 | 45,000 | +25% |
| Users | 40,000 | 36,000 | +22% |
| Conversions | 500 | 420 | +19% |
| Conv Rate | 1.0% | 0.93% | +7% |
## Keyword Rankings
### Improved
| Keyword | Old Rank | New Rank | Change |
|---------|----------|----------|--------|
| "project management software" | 15 | 8 | +7 |
| "best pm tool" | 22 | 12 | +10 |
### Declined
| Keyword | Old Rank | New Rank | Change |
|---------|----------|----------|--------|
| "task tracking" | 5 | 9 | -4 |
### New Rankings
| Keyword | Rank | Volume |
|---------|------|--------|
| "agile project management" | 18 | 2,400 |
## Top Pages by Traffic
| Page | Sessions | Conv | CVR |
|------|----------|------|-----|
| /blog/pm-guide | 8,000 | 80 | 1.0% |
| /features | 6,000 | 120 | 2.0% |
| /pricing | 4,000 | 200 | 5.0% |
## Technical Health
- Crawl errors: 0 ✅
- Core Web Vitals: All passing ✅
- Mobile usability: 100% ✅
- Index coverage: 95% pages indexed
## Actions Taken
1. Published 4 new blog posts
2. Updated 3 existing posts
3. Fixed 5 broken links
4. Improved page speed on 10 pages
## Next Month Plan
1. Target 5 new keywords
2. Build 10 backlinks
3. Launch pillar content on [topic]
4. Technical fixes for [issues]
Output Example
Request: "Optimize this blog post for SEO: 'How to Manage Remote Teams'"
Output:
# SEO Optimization Recommendations
## Keyword Analysis
**Primary Keyword**: "how to manage remote teams"
- Search Volume: 2,400/mo
- Difficulty: 45/100
- Current Rank: Not ranking
**Secondary Keywords**:
- "remote team management" (1,900/mo)
- "managing remote employees" (1,300/mo)
- "remote team tips" (880/mo)
## Title Tag
**Current**: "How to Manage Remote Teams"
**Optimized**: "How to Manage Remote Teams: 15 Proven Strategies (2026 Guide)"
**Why**: Adds specificity (15 strategies), year for freshness, stays under 60 chars
## Meta Description
Learn how to manage remote teams effectively with 15 proven strategies. From communication tools to building culture, discover what top remote managers do differently.
(155 characters, includes keyword, has CTA)
## Content Recommendations
### Structure
H1: How to Manage Remote Teams: 15 Strategies That Actually Work
H2: Why Remote Team Management is Different
H3: The Unique Challenges
H3: The Hidden Opportunities
H2: 15 Proven Remote Team Management Strategies
H3: 1. Establish Clear Communication Channels
H3: 2. Set Expectations Early
... (continue for all 15)
H2: Tools for Remote Team Management
H3: Communication Tools
H3: Project Management Tools
H3: Time Tracking Tools
H2: Common Remote Management Mistakes to Avoid
H2: FAQ: Remote Team Management
How do you build culture remotely?
What's the best meeting frequency?
How do you handle different time zones?
H2: Conclusion: Start Managing Your Remote Team Better Today
### Word Count
**Target**: 2,500-3,000 words
**Current top result**: 2,200 words
### Internal Links to Add
- /blog/remote-work-tools → "remote work tools"
- /blog/team-communication → "team communication"
- /features/collaboration → "collaboration features"
### Checklist
- [ ] Add keyword to first paragraph
- [ ] Include stats/data (e.g., "70% of workers...")
- [ ] Add custom images with alt text
- [ ] Include expert quotes
- [ ] Add schema markup (Article + FAQ)
SEO Optimizer Skill - Part of Claude Office Skillsdon't have the plugin yet? install it then click "run inline in claude" again.