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When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic,"…
Analytics: Traffic Guides website traffic analysis across all channels (organic, paid, social, referral, direct). Covers traffic source attribution, dark traffic identification, and multi-channel reporting. When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Scope Traffic sources: Organic, paid, social, referral, direct, email Dark traffic: Unattributed visits labeled as "Direct / None" Attribution: UTM tagging, segmenting, reporting accuracy Branded vs. Non-Branded Traffic (Organic) Type Characteristics Branded Higher CTR, conversion, purchase intent; users closer to funnel bottom Non-branded Touchpoint with future users; most sites get more non-brand traffic; competition fiercer
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