traffic-analysis

SKILL.md

Analytics: Traffic

Guides website traffic analysis across all channels (organic, paid, social, referral, direct). Covers traffic source attribution, dark traffic identification, and multi-channel reporting.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

Traffic sources: Organic, paid, social, referral, direct, email

Dark traffic: Unattributed visits labeled as "Direct / None"

Attribution: UTM tagging, segmenting, reporting accuracy

Branded vs. Non-Branded Traffic (Organic)

Type
Characteristics

Branded
Higher CTR, conversion, purchase intent; users closer to funnel bottom

Non-branded
Touchpoint with future users; most sites get more non-brand traffic; competition fiercer