When the user wants to create, optimize, or audit media kit or press page. Also use when the user mentions "media kit," "press kit," "press page," "press…
Pages: Media Kit Guides media kit and press page content, structure, and accessibility for journalists. Media kits provide self-service brand assets; consistent presentation builds trust (companies with strong guidelines are 20% more valuable). Distinct from press-coverage-page-generator: Media kit = assets for journalists; press coverage = aggregation of third-party mentions for visitor trust. When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for company story, metrics, key messages, and Section 12 (Visual Identity). Identify: Audience: Journalists, bloggers, analysts Update frequency: Before launches, events, announcements Assets: Logos, brand guidelines, favicon, photos, videos Best Practices Essential Elements
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