When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release,"…
Channels: Public Relations Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice). Identify: News angle: Product launch, funding, partnership, milestone Audience: Trade press, mainstream, bloggers Timing: Embargo or immediate Press Release Structure
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