@coreyhaines31

coreyhaines31-content-strategy guides teams through planning and prioritizing content by mapping customer research to buyer journey stages, identifying topic pillars, and scoring ideas against impact and search potential.

ab-testing covers hypothesis-driven experiment design, statistical rigor in test execution, sample size calculation, and running a continuous experimentation program with prioritization and playbook management.

ab-test-setup guides hypothesis-driven experiment design from single-variable testing through growth program scaling. covers statistical rigor, sample sizing, result interpretation, and playbook development for sustained testing velocity.

launch-strategy covers product launches and feature announcements using the ORB framework (owned, rented, borrowed channels) across five phased stages from internal testing through full release, with specific tactics for product hunt, post-launch adoption, and ongoing momentum.

video covers ai-driven video production workflows including programmatic frameworks (hyperframes, remotion), ai generation models (veo, sora, runway, kling), avatar synthesis (heygen, synthesia), and repurposing tools. addresses demo, explainer, social, and batch video scenarios with tool selection guidance.

lead-magnets provides a comprehensive framework for planning and optimizing lead capture offers across buyer stages, with emphasis on format selection, gating strategy, and distribution channels. operationally grounded but lacks explicit failure modes and implementation guardrails.

prospecting provides intent-based branching for three sales motions (b2b saas, general b2b, local smb), each with source recommendations and qualification signals, but lacks numbered procedures and failure handling.

co-marketing covers partner identification, campaign brainstorming, and execution frameworks for saas companies seeking joint marketing opportunities. includes scoring criteria, outreach templates, and post-campaign measurement.

email-sequence covers sequence design across five lifecycle stages (welcome, nurture, re-engagement, onboarding, post-purchase) with templated email counts, timing windows, and copy principles. lacks procedural depth on execution and addresses no failure modes.

paid-ads covers strategy, targeting, creative, and optimization across google, meta, linkedin, and other platforms. includes platform selection logic, naming conventions, budget allocation phases, and common mistakes but lacks concrete procedural depth.

referral-program covers design, optimization, and measurement of customer referral and affiliate programs. includes trigger identification, incentive structures, a/b testing approaches, and launch checklists with email templates.

content-strategy provides a structured framework for planning searchable and shareable content tied to buyer journey stages. covers pillar identification, ideation sources, and prioritization scoring but lacks concrete failure modes and hands-on tooling.

popup-cro provides type taxonomy and trigger strategies for conversion-optimized popups, with A/B testing frameworks and design guidance, but lacks step-by-step procedures and failure mode handling.

aso-audit provides a structured framework for analyzing app store listings across ios and android, including data fetching, brand-tier assessment, and multi-dimensional scoring. execution relies heavily on external reference files and manual steps that lack clear error handling.

pricing-strategy provides frameworks for saas monetization including value-based pricing, tier structures, research methods, and psychology principles. largely reference material rather than actionable procedure.

product-marketing guides users through creating and updating a stored product marketing context document, checking for existing files and helping populate positioning and messaging sections incrementally.

site-architecture covers page hierarchy planning across six site archetypes with templates, navigation design patterns, url structure guidance, and internal linking strategy. outputs include ascii trees and mermaid diagrams for visualization.

social-content provides frameworks for creating, repurposing, and scheduling social media posts across multiple platforms. covers content pillars, hook formulas, video structures, and engagement tactics but lacks concrete platform-specific APIs or integration paths.

copy-editing applies a seven-pass framework to refine marketing text without rewriting it. the skill reads product context files when available and works through clarity, voice, benefits, proof, specificity, emotional tone, and risk systematically.

marketing-loops guides setup of recurring AI-driven marketing workflows with defined triggers, bounded steps, and stopping conditions. establishes cadence-based execution for tasks like seo scanning and churn monitoring, wiring together other marketing skills.

seo-audit catalogs five technical audit dimensions and site-type variants but lacks numbered procedures, decision trees, and failure handling. works best as a checklist framework rather than executable workflow.

competitor-alternatives provides framework and page templates for building comparison content targeting switching users and early-stage evaluators, with emphasis on honest positioning and modular content architecture.

revops provides conceptual frameworks for lead lifecycle stages, scoring mechanics, and routing strategies, but lacks concrete procedural steps and acknowledges no failure modes or recovery paths.

onboarding-cro provides frameworks for reducing time-to-activation through phased flows, empty state optimization, and multi-channel re-engagement. covers audit methodology and metric tracking but lacks concrete procedural steps and implementation guidance.

paywall-upgrade-cro covers in-app paywall optimization and upgrade flow design, including component templates, a/b testing frameworks, and guidance on timing and friction reduction. it emphasizes value demonstration before conversion asks and identifies common conversion killers to avoid.

directory-submissions guides strategic product placement across startup, saas, ai, and agent directories. provides domain-rating and discovery rationale but lacks concrete submission workflows and prerequisite validation.

competitor-profiling scrapes competitor websites and aggregates seo metrics, review site data, and pricing information into structured markdown profiles. supports variable depth research and multi-competitor parallelization.

influencer-marketing covers partner discovery and deal structuring for brand collaborations across social platforms and newsletters. lacks concrete procedures, decision trees, and failure-mode guidance needed for consistent execution.

popups covers conversion optimization for modals and overlays by assessing intent and delivering recommendations based on use case type.

churn-prevention covers voluntary and involuntary churn reduction via cancel flows, save offers, proactive health monitoring, and dunning sequences. integrates stripe, chargebee, paddle, and retention platforms.

offers guides construction of stronger product bundles, value stacking, and guarantees rather than copywriting surface details. operates from the premise that offer architecture drives conversion more reliably than messaging polish.

schema covers structured data and markup implementation for search engine visibility. starts with context gathering but lacks concrete implementation steps, failure modes, and specific schema.org examples.

emails covers email sequence design and automation workflows, starting with assessment of sequence type (welcome, nurture, re-engagement, post-purchase, event, educational, sales) and product context gathering.

analytics-tracking guides users through setting up measurement infrastructure by first assessing business context, current state, and technical constraints. provides grounding principles but lacks concrete implementation steps.

signup covers signup flow optimization for trial, freemium, and paid account creation. focuses on friction reduction and completion metrics, but lacks concrete implementation steps.

launch provides strategic guidance on planning saas product launches and feature announcements, with emphasis on momentum-building and audience engagement through repeated launch cycles.

referrals covers program design and optimization for customer acquisition via referral and affiliate channels. lacks procedural depth, edge case handling, and concrete implementation detail.

customer-research guides extraction of customer signals from existing materials and online sources. covers two modes: analyzing transcripts/surveys/reviews or gathering intel from public channels like reddit and g2.

marketing-ideas surfaces context-aware marketing strategies for saas products by querying user stage and resources, then recommending from a 139-idea library. integrates optional product-marketing context files to reduce redundant questions.

free-tools guides planning and evaluation of free marketing tools for lead gen, seo, and brand awareness. it leans on context discovery and asks for business/goal/resource clarity before tool strategy emerges.

page-cro provides a cro analysis framework covering value proposition, headlines, cta placement, visual hierarchy, trust signals, and objection handling, but lacks concrete procedures, decision logic, and failure mode acknowledgment.

schema-markup covers json-ld implementation for search engine rich results, with reference tables and validation guidance. lacks concrete trigger phrases and does not address implementation edge cases or failure modes.

pricing skill gathers business context and product marketing details to advise on saas monetization strategy, but lacks concrete decision procedures, outcomes, and recovery paths.

free-tool-strategy outlines context-gathering for planning marketing tools but lacks actionable decision trees, procedural steps, or concrete output criteria. it reads as a consulting template rather than executable skill.

aso provides a detailed audit framework for app store listings with platform-specific scoring rubrics and brand maturity tiers, but lacks executable procedures, assumes unavailable tools, and treats aspirational best practice as actionable skill.

public-relations provides philosophy and heuristics for earned media strategy, emphasizing journalist outreach and pitch framing, but lacks concrete procedural steps, decision trees, or outcome measurement.

sales-enablement generates collateral for B2B sales teams including pitch decks, one-pagers, objection handlers, and demo scripts by gathering product context and value propositions.

signup-flow-cro provides a broad reference library of signup optimization patterns, principles, and experiment ideas but lacks concrete procedural steps or decision logic to guide users through actual optimization work.

sms covers marketing strategy framing and compliance checkpoints for sms/mms programs, but lacks actionable procedures, concrete trigger examples, and failure mode discussion. mostly a discovery questionnaire.

competitors guides seo-focused creation of comparison and alternative pages for product positioning, with emphasis on research framing and minimal actionable workflow.

cro provides a conversational framework for gathering page context and performing high-level cro audits, but lacks concrete methodologies, measurement criteria, or step-by-step optimization procedures.

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting…

When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David…

When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan,"…

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall,"…

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding…

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when…

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms,…

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google…

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or…

When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing…

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set…

Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or…

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email…

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising…

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,'…

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages…

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental…

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages,…

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.claude/product-marketing-context.md` that other marketing skills reference.