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When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch…
Strategies: Product Launch Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read full file. Identify: Launch type: New product, major feature, market expansion GTM mode: Sales-led, product-led, marketing-led, hybrid (from gtm-strategy) Channels: PR, paid, organic, email, events Launch Checklist
don't have the plugin yet? install it then click "run inline in claude" again.