product-launch

SKILL.md

Strategies: Product Launch

Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read full file.

Identify:

Launch type: New product, major feature, market expansion

GTM mode: Sales-led, product-led, marketing-led, hybrid (from gtm-strategy)

Channels: PR, paid, organic, email, events

Launch Checklist