entity-seo

SKILL.md

SEO: Entity SEO

Guides entity-based SEO—making your brand, product, and authors recognizable as distinct entities in search engines' knowledge systems. Google moved from keyword-matching to meaning-based understanding (Hummingbird, RankBrain, BERT, MUM); entity understanding is central to how search processes queries. Content structured around entities can receive ~3.2× more visibility in AI-powered search. References: Semrush, Search Engine Land.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

Entity definition: Singular, unique, well-defined things (person, place, organization, product, event)

Entity vs keyword: Entities = underlying concepts; keywords = text strings

Knowledge Graph: Google's entity database; powers disambiguation and related concepts

Implementation: Schema (Organization, Person); entity signals in content; consistency across platforms

What Is an Entity?

An entity is a thing or concept that is singular, unique, well-defined, and distinguishable—e.g. person, place, organization, product, event. Entities have: