back
loading skill details...
When the user wants to understand or optimize for SERP feature types (PAA, sitelinks, rich results, AI Overviews). Also use when the user mentions "SERP,"…
SEO On-Page: SERP Features Guides SERP (Search Engine Results Page) features: types, obtainability, and optimization. ~98.5% of Google's first page includes SERP features; rich results receive ~58% of clicks vs 41% for standard listings. Understanding SERP features helps prioritize keywords and content strategy. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Scope SERP feature types: Organic enhancements, universal results, paid, knowledge Obtainability: Which features are achievable; which require authority/partnerships Optimization: Content, schema, and structure for each feature type Impact: CTR, zero-click, traffic implications What Is a SERP Feature? A SERP feature is any result on a search results page that is not a traditional organic blue link. Features provide quick answers, visual enhancements, or alternative result types (images, local, news, etc.). Rich Results vs Featured Snippets
don't have the plugin yet? install it then click "run inline in claude" again.