serp-features

SKILL.md

SEO On-Page: SERP Features

Guides SERP (Search Engine Results Page) features: types, obtainability, and optimization. ~98.5% of Google's first page includes SERP features; rich results receive ~58% of clicks vs 41% for standard listings. Understanding SERP features helps prioritize keywords and content strategy.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

SERP feature types: Organic enhancements, universal results, paid, knowledge

Obtainability: Which features are achievable; which require authority/partnerships

Optimization: Content, schema, and structure for each feature type

Impact: CTR, zero-click, traffic implications

What Is a SERP Feature?

A SERP feature is any result on a search results page that is not a traditional organic blue link. Features provide quick answers, visual enhancements, or alternative result types (images, local, news, etc.).

Rich Results vs Featured Snippets