target-serp

SKILL.md

Identify and optimize for featured snippets, People Also Ask boxes, knowledge panels, and rich results on target keywords.

Covers 10 SERP feature types with specific content formats and schema markup requirements (paragraph/list/table snippets, PAA, knowledge panels, FAQ/HowTo/Review rich results)

Includes a prioritization matrix to assess traffic impact and effort for each feature, plus combination patterns when multiple features appear together

Provides step-by-step audit and optimization workflows: document current holders, match content formats, add FAQ sections, and implement schema markup

Distinguishes AI Overview strategy from traditional SERP optimization, emphasizing authority and uniqueness alongside format optimization

Supplies ready-to-use JSON-LD templates for FAQPage, HowTo, Article, BreadcrumbList, VideoObject, Dataset, and SpeakableSpecification markup

Target SERP

Identify and capture featured snippets, People Also Ask boxes, knowledge panels,
and rich results for target keywords.

SERP Feature Types

Feature
Trigger
Content Format Needed

Featured Snippet (paragraph)
"What is", "how does", definitional queries
40-60 word direct answer under an H2/H3 matching the query

Featured Snippet (list)
"How to", "steps to", "best", "top"
Ordered or unordered list with H2/H3 heading

Featured Snippet (table)
Comparison, pricing, specs queries
HTML <table> with clear headers

People Also Ask
Most informational queries
Concise answer (2-3 sentences) under an H2 that matches the PAA question

Knowledge Panel
Brand/entity queries
Structured data (Organization, Person), Wikipedia presence, consistent NAP

Rich Results (FAQ)
Pages with FAQ content
FAQPage schema markup

Rich Results (How-To)
Tutorial/instructional pages
HowTo schema markup

Rich Results (Review)
Product/service review pages
Review/AggregateRating schema markup

Rich Results (Breadcrumb)
Any page with hierarchy
BreadcrumbList schema markup

Sitelinks
Brand queries
Clear site structure, descriptive navigation, internal linking