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Identify and capture SERP features for target keywords — featured snippets, People Also Ask boxes, knowledge panels, and rich results. Use when the user asks…
Target SERP Identify and capture featured snippets, People Also Ask boxes, knowledge panels, and rich results for target keywords. SERP Feature Types Feature Trigger Content Format Needed Featured Snippet (paragraph) "What is", "how does", definitional queries 40-60 word direct answer under an H2/H3 matching the query Featured Snippet (list) "How to", "steps to", "best", "top" Ordered or unordered list with H2/H3 heading Featured Snippet (table) Comparison, pricing, specs queries HTML <table> with clear headers People Also Ask Most informational queries Concise answer (2-3 sentences) under an H2 that matches the PAA question Knowledge Panel Brand/entity queries Structured data (Organization, Person), Wikipedia presence, consistent NAP Rich Results (FAQ) Pages with FAQ content FAQPage schema markup Rich Results (How-To) Tutorial/instructional pages HowTo schema markup Rich Results (Review) Product/service review pages Review/AggregateRating schema markup Rich Results (Breadcrumb) Any page with hierarchy BreadcrumbList schema markup Sitelinks Brand queries Clear site structure, descriptive navigation, internal linking
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