rebranding-strategy

SKILL.md

Strategy: Rebranding

Guides rebranding execution: domain change, 301 redirects, migration checklist, and communication (social media, internal). Plan for months, not days or weeks. See domain-selection for initial domain choice; domain-architecture for domain structure decisions; multi-domain-brand-seo when multiple domains coexist.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand and product info.

Identify:

Scope: Full rebrand (name, domain, identity) vs partial (logo, messaging only)

Domain change: Yes or no; old → new mapping

Timeline: Target launch date; typical 4–12 weeks

Channels: Website, social, product UI, directories, email

Rebranding Timeline (Typical)