When the user wants to plan or execute a rebrand—domain change, 301 redirects, migration, or announcement. Also use when the user mentions "rebranding,"…
Strategy: Rebranding Guides rebranding execution: domain change, 301 redirects, migration checklist, and communication (social media, internal). Plan for months, not days or weeks. See domain-selection for initial domain choice; domain-architecture for domain structure decisions; multi-domain-brand-seo when multiple domains coexist. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand and product info. Identify: Scope: Full rebrand (name, domain, identity) vs partial (logo, messaging only) Domain change: Yes or no; old → new mapping Timeline: Target launch date; typical 4–12 weeks Channels: Website, social, product UI, directories, email Rebranding Timeline (Typical)
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