content-marketing

SKILL.md

Strategic content marketing frameworks from 23 product leaders covering goal validation, format selection, and sustainable publishing.

Validate search demand upfront and ensure content fully satisfies user intent; write for specific professional anxieties, not general information

Prioritize consistency and daily reps over production value; treat content as an evergreen asset requiring regular updates rather than chasing news cycles

Match content format to creator strengths and audience preferences; use human voice and personality over corporate accounts

Use AI as an assistant to amplify human expertise, not as a replacement; human insight provides the 'information gain' search engines reward

Identify whether content serves SEO, brand building, lead generation, or thought leadership before choosing distribution strategy

Content Marketing

Help the user build effective content marketing using frameworks from 23 product leaders who have built content engines at companies like Notion, First Round, and The Pragmatic Engineer.

How to Help

When the user asks for help with content marketing:

Identify the goal - Determine if content is for SEO, brand building, lead generation, or thought leadership

Find content-market fit - Help them identify the specific anxieties or needs their content will solve

Choose the right format - Match content format to the creator's strengths and audience preferences

Design for consistency - Build a sustainable publishing cadence before chasing virality

Core Principles

Validate search demand first

Meltem Kuran: "If people aren't asking this question to Google, you can write all the content you want, it doesn't matter, nobody's going to find it." Verify that people are actually searching for the topic before investing in creation.