tiktok-ads

SKILL.md

Paid Ads: TikTok Ads

Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Why TikTok

Demographics: 18–34; Gen Z and younger millennials

Creative velocity: Short-form; native feel; UGC-style performs well

Cost: Often lower CPM than Meta for reach

Engagement: High watch time; sound-on culture

Ad Formats

Format
Use

In-Feed
Native video; 9–15s or longer; primary format

TopView
First impression; premium; awareness

Spark Ads
Boost organic posts; native; creator partnership

Collection
Product catalog; e-commerce

Creative Best Practices

Hook (0–3s): Pattern interrupt; question; bold statement

Vertical: 9:16 for feed; native to platform

Sound: Music and captions matter; many watch with sound

UGC-style: Authentic; less polished often outperforms

First 3 seconds: Determine if they watch

Targeting

Type
Use

Interest
Broad; algorithm-driven

Demographics
Age; gender; location

Lookalike
Based on converters or engagers

Retargeting
Website visitors; video viewers

Tracking

TikTok Pixel + Events API: Server-side for better attribution

UTM: Consistent parameters for cross-platform comparison

Budget & Bidding

Minimum: Varies by objective

Bidding: Start manual; switch to automated with conversion volume

Creative volume: Plan for high refresh cadence; creative is main lever

Pre-Launch Checklist

 Pixel installed; Events API configured

 Vertical video creative (9:16)

 Hook in first 3 seconds

 Captions included

 Conversion events defined

Related Skills

tiktok-captions: Organic TikTok content; Spark Ads boost organic posts; video specs (9:16, captions) align

paid-ads-strategy: Channel selection; creative frameworks; budget allocation

landing-page-generator: LP for paid traffic

analytics-tracking: Conversion tracking; ROAS

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