services-page-generator

SKILL.md

Pages: Services

Guides services page content and structure for service-based businesses (consulting, agencies, freelancers).

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for service offerings and differentiation.

Identify:

Service count: One overview or multiple service pages

Audience: B2B, B2C, or both

Conversion goal: Contact, quote, booking

Best Practices

Structure

Approach
When

Single page
Few services; compact overview

Hub + detail
Many services; main page links to each

Service tiers
Packages, pricing tiers

Essential Elements

Element
Purpose

Service overview
What you offer; who it's for

Benefits
Outcomes, not just features

Process
How you work; steps

Proof
Case studies, testimonials

CTA
Contact, get quote, book call

Content

Benefit-first: Solve problems; outcomes

Clear scope: What's included

Differentiation: Why you vs. others

SEO

Target "service + location" or "service + industry"

Schema: Service type

Internal links from Home, About

Output Format

Structure (single vs. hub)

Service descriptions

CTA placement

SEO metadata

Related Skills

landing-page-generator: Service landing page; CTA to contact, quote, or booking

contact-page-generator: Services CTA often goes to contact form

url-structure: Service URL hierarchy (e.g. /services/web-development)

features-page-generator: For SaaS; services for service businesses

pricing-page-generator: Service pricing

customer-stories-page-generator: Proof for services

title-tag, meta-description, page-metadata: Services page metadata