When the user wants to plan integrated marketing, coordinate channels, or clarify program vs channel vs campaign. Also use when the user mentions "IMC,"…
Strategies: Integrated Marketing (IMC) Guides Integrated Marketing Communications (IMC) strategy. IMC coordinates all marketing channels to deliver a consistent message and unified customer experience. Companies using integrated approaches achieve ~25% higher marketing ROI; optimized channel mixes outperform by ~27% in acquisition efficiency. When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Program vs. Channel vs. Campaign Term Definition Examples Program High-level strategy; collection of channels to achieve a discrete goal Thought leadership program, lifecycle program, loyalty program Channel Specific medium/platform for communication Email, LinkedIn, SEO, paid ads, events Campaign Time-bound initiative using one or more channels Product launch, seasonal sale, holiday giveaway Relationship: Program contains campaigns; campaigns use channels. Avoid using terms interchangeably. PESO Model Organize communications into four integrated categories:
don't have the plugin yet? install it then click "run inline in claude" again.