title-tag

SKILL.md

SEO On-Page: Title Tag

Guides optimization of the HTML title tag for search engines and SERP display.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (On-Page SEO)

Title tag: Primary search snippet; primary keyword near start; unique per page

Length by Language

Google truncates by pixel width (~580–600px desktop), not character count. Character limits are approximate—CJK chars are wider (~2× Latin), so fewer fit in the same pixels.

Script / Language
Title (chars)
Notes

Latin (English, Spanish, French, etc.)
50–60
~55 recommended

CJK (Chinese, Japanese, Korean)
25–35
Full-width chars; 25–30 desktop; 20–28 mobile; use pixel checker when available

Cyrillic (Russian, etc.)
50–55
Slightly wider than Latin

Arabic, Hebrew
30–40
RTL; variable width

Pixel tools: Use a pixel-accurate checker for CJK—font and locale affect display.

Multilingual: Use locale-specific limits; don't translate then truncate. See localization-strategy, translation.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand voice and target keywords.

Identify:

Page type: Homepage, landing, blog, product, etc.

Primary keyword: Target search query

Language / script: Apply length rule above

Brand: Optional brand append at end

Best Practices

Item
Guideline

Length
Per language (see table above); Google truncates beyond ~600px

Front-load
Main phrase first; branding at end

Keyword
Include primary keyword near the start

Unique
One unique title per page

Clarity
Match search intent; avoid keyword stuffing

Engagement
Numbers, power words, questions can boost CTR ~36%

H1 alignment
H1 should align with title; Google may rewrite titles if they mismatch content or intent

Example: Bad: "SEO Tips for Small Business" → Better: "11 SEO Tips That Actually Work (2026)"

Output Format

Recommended title (with character count for target language)

Alternatives (if A/B testing)

GSC-Driven Optimization

For pages with low CTR despite good position, use google-search-console to identify opportunities. Compare actual CTR vs expected by position; optimize title for pages with CTR gap.

Related Skills

google-search-console: CTR analysis, identify low-CTR pages for title optimization

meta-description: Meta description pairs with title in SERP

localization-strategy, translation: Multilingual metadata; locale-specific length

serp-features: SERP features; standard result appearance in context

heading-structure: H1 should align with title tag

open-graph: og:title for social sharing (often mirrors title)

schema-markup: Structured data complements metadata