When the user wants to optimize the meta description or meta tag description. Also use when the user mentions "meta description," "meta desc," "page…
SEO On-Page: Meta Description Guides optimization of the meta description tag for search engines and SERP display. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Scope (On-Page SEO) Meta description: CTA; unique value; target keyword; unique per page Length by Language Google truncates by pixel width (~920px desktop, ~680px mobile), not character count. Character limits are approximate—CJK chars are wider (~2× Latin), so fewer fit in the same pixels. Script / Language Meta description (chars) Notes Latin (English, Spanish, French, etc.) 150–160 Desktop ~158; mobile ~120 CJK (Chinese, Japanese, Korean) 75–100 Full-width chars; 70–80 conservative; 90–100 on some locales/fonts; use pixel checker when available Cyrillic (Russian, etc.) 140–155 Slightly wider than Latin Arabic, Hebrew 70–90 RTL; variable width Pixel tools: Use a pixel-accurate meta tag checker for CJK—font and locale affect display; character counts vary by source (65–80 to 90–120 in practice). Multilingual: Use locale-specific limits; localize, don't just translate. See localization-strategy, translation. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand voice and target keywords. Identify: Page type: Homepage, landing, blog, product, etc. Primary keyword: Target search query Language / script: Apply length rule above CTA: Primary action (sign up, learn more, buy, etc.) Best Practices Item Guideline Length Per language (see table above); ~150 chars sweet spot for Latin; truncates beyond pixel limit Unique One per page; no duplicate descriptions Intent Answer "why should I click?"; match search intent CTA Include clear call-to-action when relevant Keyword Naturally include target keyword Content Include author, date, price where relevant Impact Does not affect ranking; well-written descriptions improve CTR 5–10% Output Format Recommended meta description (with character count for target language) Alternatives (if A/B testing) GSC-Driven Optimization For pages with low CTR despite good position, use google-search-console to identify opportunities. Optimize meta description for pages with CTR gap. Related Skills google-search-console: CTR analysis, identify low-CTR pages for meta optimization title-tag: Title pairs with description in SERP localization-strategy, translation: Multilingual metadata; locale-specific length serp-features: SERP features; standard result appearance in context heading-structure: H1 should align with title; description summarizes content open-graph: og:description for social sharing (often mirrors or extends meta description) keyword-research: Keywords in content inform description
don't have the plugin yet? install it then click "run inline in claude" again.