When the user wants to plan cold start, get first users, or launch a new product with zero traction. Also use when the user mentions "cold start," "cold start…
Strategies: Cold Start Guides cold start strategy for AI/SaaS products: getting first users and traction when you have zero. The cold start problem is overcoming the chicken-and-egg barrier; most startups fail due to poor distribution, not product quality. For indie hacker context (first 100 users, Build in Public, Pieter Levels tactics), see indie-hacker-strategy. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and positioning. Identify: Product type: AI tool, SaaS, app, B2B, B2C Target audience: Where they spend time Budget: Zero, minimal ($500–1K), or moderate Timeline: Pre-launch, launch week, post-launch Cold Start Channels
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