google-ads

SKILL.md

Paid Ads: Google Ads

Guides Google Ads setup, campaign structure, keyword targeting, and optimization. Google Ads excels at high-intent search traffic; use when people actively search for your solution.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Two Modes: PMF Testing vs Conversion-Driven

Mode
When
Budget
Landing page
Metrics

PMF testing
Pre-PMF; validate idea before building
$47–500; start small
Simple LP: headline, benefits, problem solved, CTA ("Join Waitlist," "Get Early Access")
CTR, sign-up rate, bounce rate; low CTR/high bounce = messaging/positioning issue

Conversion-driven
PMF validated; commercialization
Scale; ROAS target
Full funnel; ad-to-page alignment
ROAS, CAC, conversion rate

PMF testing: No full product needed. Build landing page with Unbounce, Carrd, or Webflow. Run ads to relevant search terms; measure clicks, engagement, signups. Test messaging (e.g., "Fastest App for Freelancers" vs "Simplest Time Tracker for Teams"), pricing (different price points in ads/LP), and audiences (keyword targeting, in-market). Allow 4–6 weeks for PMax learning phase. Use as learning tool, not just marketing channel.

Reference: Marketing Cactus – Using Google Ads to Test Product-Market Fit

Campaign Structure