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When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives…
Pages: Alternatives / Compare Guides alternatives and comparison content that target "X alternatives" and "X vs Y" search intent. Purpose: Intercept competitor brand traffic—organic (SEO) and paid (brand keyword ads). High-intent, bottom-of-funnel; users searching alternatives are ready to switch. Content format: Standalone page (/alternatives, /alternatives-to-notion) or blog article (/blog/notion-alternatives). Same structure; blog builds topical authority. When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Purpose & Keywords Goal Use SEO Rank for "[Competitor] alternatives," "alternatives to [Competitor]," "[Competitor] vs [You]" PPC Bid on competitor brand + "alternative"/"vs"; send to alternatives landing page Intent High-intent; short sales cycle; users already understand the category Keyword patterns: alternatives, alternative, vs, comparison, compare, "best [X] alternatives." Include name variants (e.g., "SuccessBox" and "Success Box") in metadata. Competitor Types
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