homepage-generator

SKILL.md

Pages: Homepage

Guides homepage content, structure, and conversion optimization.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Homepage Role & Purpose

Role
Priority
Notes

Conversion
Primary
Homepage is a trust machine and conversion engine—not a sales pitch. Most visitors (70–80%) are first-time; they need clarity, credibility, and orientation within 3–5 seconds. Convert through trust-building and guided exploration, not aggressive selling.

Brand
Primary
First impression, credibility test, orientation center. Answers: Who are you? What do you offer? Why should I care? Brand voice and differentiation live here—see branding.

Branded keywords SEO
Required
Primary SEO goal: rank for brand name so people can find you in SERPs. Branded searches indicate high intent and familiarity; they convert better than non-branded.

Broad/non-branded SEO
Secondary
Homepage is not the main SEO traffic driver—blog, product pages, and category pages typically carry that. A well-optimized homepage can rank for related non-branded terms as a bonus; do not sacrifice UX or conversion for broad keyword stuffing.

Principle: SEO and CRO work together. Good homepage SEO aligns with user needs; conversion optimization ensures attracted traffic converts. See landing-page-generator for single-goal campaign pages (homepage is multi-purpose).

Initial Assessment