Cleaning Maid Service Marketing Kit

SKILL.md

# Cleaning Service & Maid Service Marketing Kit

**Version:** 1.0.0  
**Author:** max_0x1  
**Category:** Local Business Marketing  
**Price:** $29 one-time  
**Free Tier:** Prompt 1 (Seasonal Campaign + Brand Positioning)

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## What This Skill Does

Generates compliance-aware, conversion-optimized marketing content for residential cleaning, commercial janitorial, move-in/move-out, and vacation rental/Airbnb turnover cleaning businesses.

Every output enforces:
- OSHA HazCom 2012 (GHS SDS references for cleaning products — no unverified "chemical-free" claims)
- EPA Safer Choice program accuracy (only cite if EPA Safer Choice certified)
- FTC Green Guides 2012 (enforced): "eco-friendly," "green," "natural" require substantiation
- FTC 2023 Endorsement Guides (review request language)
- TCPA/CAN-SPAM compliance in all SMS/email templates
- Bonding & insurance disclosure accuracy (separate general liability vs. bonding vs. workers' comp)
- IRS worker classification language (avoid implying employees are independent contractors in copy)
- State contractor license where required (CA HIC, TX, FL DBPR, NV)

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## Prompts

### Prompt 1 — Seasonal Campaign + Brand Positioning (FREE)
**File:** `prompts/01_seasonal_campaign.md`

Generates:
- Spring cleaning / move-in/move-out / holiday campaign copy
- Google Ad (RSA: 15 headlines × 4 descriptions, character-count enforced)
- Facebook/Instagram ad (primary text 125 chars, headline 40 chars, 3 audiences)
- Nextdoor sponsored post (neighbor-tone)
- 3 SMS messages (TCPA-compliant, under 160 chars, opt-out included)
- Google Business Profile post (300 chars)
- Yelp promo (100 chars headline, 200 chars offer)

**Compliance enforced:**
- No "chemical-free" without SDS verification
- "Eco-friendly" only with EPA Safer Choice or equivalent certification
- Bonding described as "bonded & insured" (not "licensed" — cleaning is not always licensed)
- "Satisfaction guaranteed" tied to specific re-clean policy, not open-ended

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### Prompt 2 — Service Pages + Compliance + JSON-LD Schema (PAID)
**File:** `prompts/02_service_pages.md`

Generates:
- Main cleaning services page (800–1,200 words, H1/H2/H3 structure)
- 3 specialty service pages: Move-In/Move-Out | Deep Cleaning | Vacation Rental Turnover
- FAQ section (12 Q&As with schema markup)
- LocalBusiness + CleaningService JSON-LD schema (address, hours, service areas, price range)
- Internal linking map

**Compliance enforced:**
- OSHA HazCom: product claim gating ("hospital-grade disinfectant" only if EPA Reg. No. confirmed)
- FTC Green Guides: "green cleaning" → must name certified products
- Insurance accuracy: distinguishes general liability, bonding, and workers' comp
- IRS safe language: "our cleaning professionals" not "our contractors/employees" (avoids misclassification exposure)
- Move-out cleaning: no "get your deposit back guaranteed" (landlord discretion, false promise)

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### Prompt 3 — Review, Reputation & Referral System (PAID)
**File:** `prompts/03_review_reputation_referral.md`

Generates:
- 20 review request templates (5 stages: day-of, 24hr, 3-day, 7-day, 30-day)
- 15 review response templates (5-star appreciation, 4-star thanks, 3-star service recovery, 1-star resolution, competitor mention)
- Sparkle Referral Club program (two-sided: $25 both ways, or first clean discount — anti-kickback compliant)
- Review removal request script (Google/Yelp — for fake reviews only)
- Social proof display copy for website, ads, and flyers

**Compliance enforced:**
- FTC 2023 Endorsement Guides: no "incentivized review" language, no conditional review requests ("leave a 5-star review to get..."), incentive disclosed in any review that mentions the discount
- Referral program uses fixed-dollar off (not percentage — cleaner math for disclosure)
- "Verified customer" tag usage: only usable when booking software confirms the appointment

---

### Prompt 4 — Digital Ads + Local SEO + Airbnb/VRBO Outreach (PAID)
**File:** `prompts/04_digital_ads_local_seo.md`

Generates:
- Google Local Services Ads (LSA) profile content + categories
- 5 Google Ad groups (move-out cleaning, Airbnb turnover, deep cleaning, recurring maid service, commercial cleaning) with 15 headlines + 4 descriptions each
- Facebook lead gen campaign (3-ad carousel: before/after format, FTC-compliant)
- 30-day Google Business Profile post calendar
- 15 local SEO keyword clusters with page assignment
- Airbnb/VRBO host outreach email (3 versions: cold, referral intro, property manager)
- Commercial cleaning cold outreach: 3 emails for office manager / property manager / HOA manager

**Compliance enforced:**
- Google LSA: cleaning service categories (house cleaning, maid service, junk removal excluded)
- Facebook: before/after format requires real photos policy reminder
- FTC Green Guides: "eco-friendly" not usable in headlines without certification confirmation
- Airbnb outreach: no "partner program" language (Airbnb ToS restricts)
- Commercial outreach: CAN-SPAM compliant (physical address + unsubscribe)

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## Pricing Strategy

| Tier | Price | Contents |
|------|-------|----------|
| Skill download | $29 | All 4 prompts |
| DFY Single Campaign | $79 | Max runs Prompt 1 for your business |
| DFY Full Kit | $179 | Max runs all 4 prompts, delivers formatted Google Doc |
| Agency License | $297/month | 3 businesses/month, white-label delivery |

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## Target Markets

**Primary:**
- 900K+ US residential cleaning companies
- 300K+ commercial janitorial companies
- 500K+ short-term rental (Airbnb/VRBO) hosts who hire cleaning services
- 100K+ move-in/move-out cleaning specialists

**Las Vegas DFY:**
- 42M+ annual visitors = massive Airbnb turnover cleaning demand
- 19K+ annual LVCC events = event cleanup market
- Henderson/Summerlin = high-income residential cleaning market (6,000+ homes in Green Valley Ranch alone)
- Divorce/estate cleanout + move-out cleaning: Clark County 2,000+ evictions/month

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## Competitive Advantage

| Competitor | Price | What They Miss |
|------------|-------|----------------|
| Jasper / Copy.ai | $49/month | Zero compliance, no local SEO structure, no referral system |
| Jobber Marketing | $99/month | CRM upsell, no ad copy, no service pages |
| Local cleaning agency | $1,500-$4,000/month | Same content, 50× the price |
| Generic ChatGPT prompt | Free | No OSHA/FTC/EPA compliance, no schema markup |

**This skill:** $29 one-time. Compliance built in. Platform character limits enforced. Airbnb outreach included.