Auto Glass Windshield Marketing Kit

SKILL.md

# Auto Glass & Windshield Replacement Marketing Kit

**Version:** 1.0.0
**Category:** Home & Auto Services / Local Business Marketing
**Author:** max_0x1
**License:** MIT-0
**Tags:** auto glass, windshield replacement, ADAS recalibration, rock chip repair, local SEO, marketing

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## Overview

Four production-ready marketing prompts for auto glass and windshield replacement shops. Generates AGRSS-compliant copy, ADAS recalibration disclosures, insurance direct billing language, and OEM vs. aftermarket framing — the compliance details that generic AI gets wrong and that protect your business from liability claims.

**Compliance moats built in:**
- AGRSS Standard (Auto Glass Replacement Safety Standard) — certification gating on all safety claims
- ADAS recalibration disclosure — mandatory camera/sensor recalibration after windshield replacement on ADAS-equipped vehicles (static vs. dynamic)
- OEM / OEE / aftermarket glass distinction — skill gates on confirmed inventory tier, never implies equivalence
- Insurance direct billing — "no out-of-pocket" language includes "subject to deductible" disclosure
- Rock chip repair limits — AGRSS: chip <1" diameter, crack <3" long, not in driver's primary view field, not within 2" of edge
- NWRA membership framing for repair-focused shops

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## Prompt 1 — Seasonal Campaign + Insurance Direct Billing (Free Tier)

**Use for:** Facebook/Instagram ads, Google Ads headlines, seasonal promotions

**Input fields:**
- Shop name, city, state
- AGRSS certified? (yes/no)
- NWRA member? (yes/no)
- Insurance direct billing? (yes/no — list carriers if yes)
- Safelite-price-match guarantee? (yes/no)
- OEM glass available? (yes/no)
- ADAS recalibration in-house? (yes/no)
- Current promotion (e.g., "free rock chip repair with windshield replacement", "$0 deductible match", none)
- Target season (spring/summer/fall/winter/year-round)

**Outputs:**
1. 3 Facebook/Instagram ad headlines + primary text (each under 125 chars headline, 500 chars body)
2. 3 Google Ads headlines (30 chars max) + 2 descriptions (90 chars max)
3. SMS promo text (160 chars max)
4. 1 seasonal email subject line + preview text

**Compliance rules enforced:**
- "No out-of-pocket" only if insurance direct billing confirmed AND includes "(subject to your deductible)"
- "AGRSS certified technicians" only if AGRSS = yes
- "OEM glass available" only if OEM = yes; never "OEM quality" for aftermarket
- "Price match" requires specific competitor named (Safelite); no blanket "lowest price guaranteed"

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## Prompt 2 — Service Pages + ADAS Compliance + JSON-LD Schema

**Use for:** Website service pages (SEO), Google Business Profile description

**Input fields:**
- Shop name, address, city, state, ZIP, phone
- AGRSS certified? (yes/no) — include cert # if available
- NWRA member? (yes/no)
- Services offered: windshield replacement, rock chip repair, side/rear glass, sunroof/moonroof, heavy equipment glass (select all)
- OEM glass tier: OEM-only / OEM + OEE / aftermarket-only
- ADAS recalibration: in-house static / in-house dynamic / dealership referral / none
- Insurance carriers billed directly (list or "none")
- Warranty offered (e.g., "lifetime warranty on installation defects", "1 year", "none")
- Mobile service available? (yes/no — service radius if yes)
- Hours, parking/accessibility notes

**Outputs:**
1. Windshield Replacement service page (400–500 words, H1/H2/H3 structure, primary + secondary keywords)
2. Rock Chip Repair service page (300–400 words) — includes AGRSS size limits and "when to repair vs. replace" guidance
3. ADAS Recalibration explainer section (200–250 words) — static vs. dynamic, why it's required, liability language
4. Google Business Profile description (750 chars max)
5. JSON-LD LocalBusiness schema (auto glass shop type, services, geo, hours)

**Compliance rules enforced:**
- ADAS recalibration section always included for shops offering windshield replacement (even if referral-only)
- Repair size limits stated explicitly: chip <1" (25mm), crack <3" (75mm), not in driver's primary view, not within 2" of edge
- Warranty language: "defects in installation" — never "lifetime warranty on the glass itself" unless manufacturer-backed
- "OEM glass" only if OEM tier confirmed; never mix tiers without disclosure

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## Prompt 3 — Review & Referral System (Windshield Buddy Program)

**Use for:** Post-install review requests, referral cards, follow-up SMS/email

**Input fields:**
- Shop name, city
- Google Business Profile link (or "I'll add later")
- Referral reward: dollar amount or type (e.g., "$25 Visa gift card", "free rock chip repair", none)
- Insurance vs. cash-pay split (approximate %)
- ADAS recalibration performed? (affects "your ADAS is recalibrated" confirmation message)
- Prefer SMS or email follow-up?

**Outputs:**
1. Post-install SMS sequence (3 messages: day 1 thank you + review ask, day 3 follow-up, day 14 referral ask)
2. Post-install email sequence (same 3 stages, longer format)
3. Referral card copy (front + back, print-ready)
4. Google review response templates (5 variations: 5-star standard, 5-star ADAS mention, 4-star, 3-star concern, 1-star professional)
5. "Windshield Buddy" referral program landing page copy (200 words)

**Compliance rules enforced:**
- Review requests never say "leave a positive review" — "share your experience"
- Referral rewards disclosed as "per referral who completes service" — no misleading "earn $X" without conditions
- ADAS confirmation only included if recalibration was performed

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## Prompt 4 — Digital Ads + Fleet & Insurance Adjuster Outreach

**Use for:** Google LSA setup, fleet accounts, insurance company B2B outreach

**Input fields:**
- Shop name, city, state
- AGRSS certified? (yes/no)
- Fleet accounts served? (yes/no — types: delivery, rental, government, construction)
- Insurance adjusters contacted? (yes/no)
- Mobile service radius (miles, or "no mobile")
- OEM glass available for fleet vehicles? (yes/no)
- Preferred contact method for B2B (phone/email/in-person)

**Outputs:**
1. Google Local Services Ad profile bio (1,000 chars max) + service checklist copy
2. Fleet account outreach email (subject + body, 250 words max) — delivery companies, rental fleets, construction, government
3. Insurance adjuster/body shop referral outreach email — positions shop as preferred vendor
4. 5 top local SEO keywords with search intent notes (transactional vs. informational)
5. Nextdoor / neighborhood app post template (250 words, community-friendly tone)

**Compliance rules enforced:**
- LSA bio: AGRSS cert included if confirmed; no "best in [city]" superlatives without qualifier
- Fleet copy: ADAS recalibration capability prominently disclosed for commercial fleet operators (liability exposure)
- Insurance adjuster copy: "preferred vendor" framing only — never implies exclusivity without a formal agreement

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## Pricing

- **Free tier:** Prompt 1 (seasonal campaign + insurance billing copy)
- **Pro / $29 one-time:** All 4 prompts
- **DFY service:** $97 — Max runs all 4 prompts for your shop, delivers editable Google Doc

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## Series

Part of the **Home & Auto Services Bundle** (5 kits, $99):
1. Auto Repair & Auto Body Shop Marketing Kit (#135)
2. Auto Detailing & Mobile Car Wash Marketing Kit (#136)
3. Tire Shop & Tire Center Marketing Kit (#137)
4. Window Tint & Paint Protection Film Marketing Kit (#138)
5. **Auto Glass & Windshield Replacement Marketing Kit (#142) ← this kit**