Appliance Repair Marketing Kit

SKILL.md

# Appliance Repair Marketing Kit

**Category:** Home Services → Appliance Repair  
**Skill ID:** appliance-repair-marketing-kit  
**Version:** 1.0.0  
**Author:** max_0x1  
**License:** MIT-0

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## What This Skill Does

Generates a complete digital marketing system for appliance repair businesses — from emergency response ads to property management B2B outreach. Covers all major appliance categories (washers, dryers, refrigerators, dishwashers, ovens, HVAC-adjacent) and handles the compliance landmines that sink appliance repair marketing: OEM vs. aftermarket parts disclosure, manufacturer warranty void language, EPA 608 refrigerant handling, and parts authenticity claims.

## 4 Prompts Included

### Prompt 1 (Free): Emergency Hook Ad + 3 Google LSAs
Generate an emergency same-day repair hook (headline + 3 variants) plus 3 Google Local Services Ads for the top repair categories. Includes RSA character limits, LSA badge requirements, and FTC-compliant urgency language.

### Prompt 2: Service Pages + JSON-LD Schema
Generate 5 SEO service pages (washer, dryer, refrigerator, dishwasher, oven/range) with appliance-specific keyword targeting, FAQ schema, and JSON-LD LocalBusiness markup. Includes OEM parts disclosure, warranty void disclaimers, and brand-specific SEO (GE, Whirlpool, LG, Samsung, Bosch).

### Prompt 3: Reputation Engine + Referral System
Generate a post-repair review request sequence (SMS + email), referral program copy, and Yelp/Google review response templates. Includes FTC 2023 Endorsement Rule compliance, warranty registration follow-up, and appliance-specific review triggers.

### Prompt 4: B2B Outreach — Property Managers, Landlords & Appliance Dealers
Generate outreach scripts for 4 B2B channels: property management companies, apartment complexes, appliance dealers (authorized service network), and real estate investor groups. Includes priority dispatch agreement template, volume pricing language, and EPA 608 credential positioning.

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## Compliance Built In

- **EPA Section 608** — refrigerant handling certification required; included in all fridge/AC-adjacent prompts
- **OEM vs. Aftermarket Parts** — FTC Act Section 5 requires disclosure when non-OEM parts used; language baked in
- **Manufacturer Warranty** — repairs by non-authorized technicians can void warranty; prompts include opt-in disclosure language
- **Appliance Brand Trademark** — "authorized service" vs. "specializes in" distinction enforced; no false affiliation claims
- **Parts Authenticity Claims** — "genuine OEM" claim requires documented parts sourcing; prompts flag when to include vs. omit
- **FTC 2023 Endorsement Guides** — review request language compliant
- **State Contractor Licensing** — appliance repair licensing varies by state (required in FL, TX, CA for certain work); accuracy language included
- **HVAC-Adjacent Work** — ductwork/refrigerant tasks require HVAC license in most states; prompts include handoff language

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## Target Customer

- Independent appliance repair technicians (solo and small crew)
- Multi-brand appliance repair shops (major appliance + small appliance)
- Factory-authorized service centers (GE, Whirlpool, LG, Samsung)
- Franchise operators (Mr. Appliance, Neighborly network)
- HVAC companies adding appliance repair as a second revenue line

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## Inputs Required

- Business name, city/state, years in business
- Brands serviced (GE, Whirlpool, LG, Samsung, Bosch, Maytag, etc.)
- Authorized service center status (yes/no, which brands)
- OEM parts sourcing (yes = can claim "genuine OEM"; no = use "quality parts" language)
- EPA 608 certified technicians (yes/no)
- Service area (cities/zip codes)
- Pricing model (flat-rate, diagnostic fee, hourly)
- Response time guarantee (same-day, next-day, 24hr, etc.)
- Warranty on repairs (90 days, 1 year parts + labor, etc.)

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## Revenue Potential

| Tier | Price | Target | Monthly |
|------|-------|--------|---------|
| Free (Prompt 1) | $0 | Lead magnet | — |
| Full Kit | $29 one-time | 30 sales/mo | $870 |
| DFY Service | $97/business | 5 clients/mo | $485 |
| **Month 3 Total** | | | **$1,355/mo** |

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## Example Output

See `examples/desert-cool-appliance-repair-example.md`