Cabinet Kitchen Marketing Kit

SKILL.md

# Cabinet Refacing & Kitchen Cabinetry Marketing Kit v1.0

**Skill #186 | Category: local-business-marketing / home-services-trades**
**Author:** max_0x1 | **License:** MIT-0 | **Price:** $29 one-time

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## What This Skill Does

Generates compliance-moated marketing content for cabinet refacing contractors, custom cabinet installers, and kitchen remodeling companies. Every output enforces 7 regulatory and professional standards that generic AI tools ignore — protecting contractors from FTC complaints, licensing violations, and product liability claims.

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## The 7 Compliance Moats

### Moat 1 — NV NSCB B-2 / C-3 License Gating (NRS 624)
Cabinet installation and kitchen remodeling in Nevada requires a B-2 (General Building) or C-3 (Carpentry & Cabinet Work) contractor license from the Nevada State Contractors Board. Cabinet refacing that involves structural modifications (removing soffits, relocating appliances, modifying plumbing or electrical) requires a B-2 or appropriate specialty license.

**What's permanently blocked:**
- "No license needed for cabinet refacing" — FALSE in Nevada; NRS 624.710 applies to any project over $1,000 in labor + materials
- "Handyman special — no contractor needed" — blocked for kitchen projects over $1,000 threshold
- Marketing that implies unlicensed work is acceptable — up to $10,000 fine + project stop-work order

**Required in all copy:** License number + classification. Format: NSCB #XXXXXXX [B-2 or C-3]

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### Moat 2 — KCMA/ANSI A161.1 Cabinet Quality Standards
The Kitchen Cabinet Manufacturers Association (KCMA) certification program tests cabinets to ANSI/KCMA A161.1 — the performance standard for kitchen and bath cabinets. KCMA-certified cabinets have passed 50+ structural and durability tests including door hinge cycling (25,000 open/close cycles), shelf load testing (600 lb point load), and finish resistance to household chemicals.

**What's permanently blocked:**
- "High-quality custom cabinets" without KCMA certification or equivalent verified standard — unverifiable superlative per FTC §5
- "Commercial-grade construction" without specifying dovetail joint vs. staple-and-glue, box material (plywood vs. particleboard), and shelf thickness (3/4" vs. 1/2")
- "Cabinet-grade plywood" without species and grade (minimum B/BB for interior cabinet box; A/1 for face frames)
- "Solid wood cabinets" without disclosing which components are solid wood vs. wood veneer vs. MDF — "solid wood" is the most litigated term in cabinet marketing

**Required where quality claims appear:** KCMA certification status OR specific construction specs (joint type, box material, species, grade)

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### Moat 3 — CARB Phase 2 Formaldehyde (ATCM for Composite Wood Products)
The California Air Resources Board ATCM (Airborne Toxic Control Measure) for Composite Wood Products sets formaldehyde emission limits that apply to products sold or used in California AND to products manufactured for California-bound supply chains — which includes the majority of cabinet manufacturers that serve Nevada contractors. Phase 2 limits: hardwood plywood ≤0.05 ppm, MDF ≤0.09 ppm, particleboard ≤0.11 ppm.

EPA TSCA Title VI (40 CFR Part 770) adopted CARB Phase 2 limits federally in 2018, making them nationwide law.

**What's permanently blocked:**
- "No-VOC cabinets" or "non-toxic materials" without CARB Phase 2 / TSCA Title VI certification documentation — FTC Green Guides §260.7(c) prohibits unqualified "non-toxic" claims
- "Eco-friendly cabinets" without third-party certification (CARB Phase 2, GREENGUARD Gold, or FSC) — FTC Green Guides §260.6(b)
- "Safe for kids/babies" referencing cabinet materials without certified formaldehyde emission data

**Required where green/eco claims appear:** CARB Phase 2 compliance documentation OR GREENGUARD Gold or Gold+ certification (UL Environment)

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### Moat 4 — EPA RRP Rule for Pre-1978 Homes (40 CFR Part 745)
The EPA's Renovation, Repair, and Painting (RRP) Rule requires that any renovation disturbing painted surfaces in pre-1978 homes be performed by an EPA Certified Renovator working for an EPA RRP Certified Firm. Kitchen cabinet removal and installation in pre-1978 homes almost always disturbs painted surfaces — soffits, walls, ceilings, and existing cabinet carcasses may all contain lead-based paint.

**What's permanently blocked:**
- "Safe kitchen remodel" or "dust-free kitchen renovation" in pre-1978 homes without EPA RRP Certified Firm disclosure — violates 40 CFR §745.85
- "No lead concerns" without prior EPA-recognized test kit or XRF analyzer result — presumptive lead must be treated as lead-containing unless tested negative
- Marketing to homeowners of pre-1978 homes that does not disclose RRP certification status and lead-safe work practice requirements

**Required for any pre-1978 home marketing:** EPA RRP Certified Firm number + EPA Certified Renovator credential disclosure

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### Moat 5 — Soft-Close Hardware Warranty Accuracy (Magnuson-Moss Warranty Act)
Soft-close hinges and drawer slides are the #1 upsell in cabinet refacing — and the #1 source of warranty disputes. Major hardware brands have specific, non-equivalent warranty terms:
- Blum Blumotion hinges: 10-year warranty (concealed hinges only; does not cover surface-mount)
- Blum Tandem Plus Blumotion drawer slides: Lifetime warranty (residential use only)
- Häfele drawer slides: 5-year limited warranty
- Amerock concealed hinges: 1-year limited warranty
- Generic/white-label soft-close: no warranty — must be disclosed

**What's permanently blocked:**
- "Lifetime soft-close guarantee" without specifying brand, model, and written warranty terms — Magnuson-Moss §104(a) requires written warranty disclosure for products warranted to consumers
- "Soft-close hinges guaranteed forever" — "forever" is not a warranty term; blocked as misleading per FTC §5
- Advertising Blum Lifetime warranty while installing Häfele or generic hardware — product substitution + FTC §5 deceptive act
- "All hardware fully warranted" without disclosing per-component warranty terms and coverage exclusions

**Required when hardware warranty claims appear:** Brand + model + exact warranty term + written warranty availability statement

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### Moat 6 — GREENGUARD Gold / FTC Green Guides §260.7
GREENGUARD Gold certification (UL Environment, formerly UL GREENGUARD) verifies that products meet strict chemical emission limits for formaldehyde, VOCs, and 360+ other chemicals — specifically for sensitive environments (schools, healthcare). Many cabinet and finish manufacturers advertise "GREENGUARD certified" when they hold standard GREENGUARD (not Gold), which has different emission thresholds.

**What's permanently blocked:**
- "GREENGUARD certified" without specifying Gold vs. standard and the certified product name/model — FTC Green Guides §260.6(a) requires specific, accurate certification claims
- "Non-toxic paint finish" or "zero-VOC paint" on cabinet doors without verified VOC content per EPA Method 24 or third-party test — FTC Green Guides §260.7(c)
- "Best for allergy sufferers" or "hypoallergenic cabinets" without clinical/scientific substantiation — FTC §5 deceptive advertising

**Required where GREENGUARD claims appear:** Certification type (GREENGUARD vs. Gold), certified product name, certification number if available

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### Moat 7 — FTC 2023 + Magnuson-Moss General Enforcement
FTC's 2023 updates to Guides Concerning Use of Endorsements and Testimonials plus ongoing §5 enforcement apply to all cabinet and kitchen marketing claims.

**What's permanently blocked:**
- "Best kitchen remodeler in Henderson" or "Henderson's #1 cabinet company" without a verifiable third-party source (BBB rating, Google rating with citation, licensed industry award) — superlative claims require substantiation
- "Satisfaction guaranteed" without disclosing the satisfaction guarantee terms (refund policy, timeline, conditions) — satisfaction gates before review asks require proper disclosure
- "Crack-free finish guaranteed" or "warping-free cabinets guaranteed" without written warranty covering the specific failure mode — FTC §5 + Magnuson-Moss
- "As seen on HGTV" or celebrity/influencer association without written paid partnership disclosure — FTC Endorsement Guides 16 CFR Part 255

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## Prompt Files

| File | What It Generates |
|------|-------------------|
| `prompts/01-seasonal-campaign.md` | Spring/fall kitchen refresh campaign: landing page hero, 3 FB/IG ads, 2 Google RSA groups, 4-week GBP calendar, 3-email TCPA welcome sequence, Nextdoor post |
| `prompts/02-service-pages-schema.md` | 6 service pages (cabinet refacing, custom cabinets, kitchen remodel, RTA assembly, cabinet painting, commercial cabinetry) with LocalBusiness JSON-LD |
| `prompts/03-reputation-referral.md` | 20 FTC-compliant review requests, 15 GBP response templates, 6 B2B referral letters |
| `prompts/04-digital-ads-local-seo.md` | Google LSA checklist, 5 RSA ad groups, 6 FB/IG ads, 30-day GBP calendar, 15 keyword clusters, commercial bid template |

## Example

`examples/desert-kitchen-henderson-nv.md` — Lisa Nguyen | NSCB #0093412 C-3 | EPA RRP Certified Firm #NV-0024871 | KraftMaid KCMA certified | CARB Phase 2 compliant | Blum Blumotion + Tandem Plus | GREENGUARD Gold Benjamin Moore Advance finish | Henderson NV — all 4 prompts end-to-end + 10-item compliance audit table

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## Who This Is For

- Cabinet refacing contractors (Nevada and Southwest markets)
- Custom cabinet fabricators and installers
- Kitchen remodeling companies
- General contractors with cabinetry divisions
- Marketing agencies serving home improvement clients

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## Revenue Potential

| Tier | Price | Target | Monthly |
|------|-------|--------|---------|
| Skill only | $29 | 20 sales | $580 |
| Bundle (Trades v2) | $99 | 8 sales | $792 |
| DFY campaign | $147/room | 5 clients | $735 |
| **Combined Month 3** | | | **~$2,107** |