Auto Detailing Car Wash Kit

SKILL.md

# Skill #136: Auto Detailing & Mobile Car Wash Marketing Kit

## What This Skill Does
Generates compliance-accurate marketing content for auto detailing shops, mobile detailing services, and car wash operations. Covers seasonal campaigns, service page copy, review management, and digital advertising — with every claim calibrated to EPA, state environmental, and FTC standards that generic AI tools consistently violate.

## Why This Skill Exists
Auto detailing marketing is a compliance minefield. Generic AI confidently writes:
- "Eco-friendly, waterless wash" — may violate EPA VOC limits for certain waterless formulas
- "Ceramic coating lasts 10 years" — unverifiable without specific product data sheets
- "Safe on all paint finishes" — legally unverifiable blanket claim
- "Free" water with mobile wash — conflicts with municipal water reclaim ordinances in CA, NV, AZ
- "Paint correction included" — without specifying 1-stage/2-stage/3-stage = false expectation

This skill generates marketing that converts without creating FTC, EPA, or state environmental liability.

## Target Users
- Auto detailing shop owners (mobile and fixed-location)
- Car wash operators (self-serve, full-service, express tunnel)
- Mobile detailing entrepreneurs
- Auto spa / ceramic coating specialists
- Dealer prep & fleet detailing contractors
- Marketing agencies serving the automotive services sector

## 4 Prompts

### Prompt 1 — Seasonal Campaigns + Event Detailing (FREE)
Generates:
- Spring "Pollen & Road Salt Recovery" campaign
- Summer "UV & Heat Protection" campaign (ceramic, PPF, window tint)
- Fall "Pre-Rain & Showroom Prep" campaign
- Winter "De-icing Residue & Road Grime" campaign
- Event/game day mobile pop-up campaign
- Google RSA copy (3 headlines, 2 descriptions) per campaign
- Facebook/Instagram ad (primary text + headline) per campaign
- Nextdoor neighborhood post per campaign
- SMS blast per campaign

**Compliance enforced:**
- VOC-compliant product language (CA South Coast AQMD Rule 1171)
- "May protect against" framing for UV/heat claims (not "guaranteed protection")
- Seasonal framing tied to verifiable weather conditions

### Prompt 2 — Service Pages + Compliance + JSON-LD Schema
Generates:
- Interior detailing service page
- Exterior detailing / paint decontamination service page
- Ceramic coating service page (with SiO2 concentration disclosure)
- Paint protection film (PPF) service page
- Mobile/on-site detailing service page
- Fleet / dealer prep service page
- AutoRepair JSON-LD schema (LocalBusiness + hasOfferCatalog) per page
- FAQPage JSON-LD schema with compliance-accurate answers

**Compliance enforced:**
- Ceramic coating: "X% SiO2" or specific product name + manufacturer spec — not generic "nano-ceramic"
- "10-year ceramic" only when product manufacturer specifies it — otherwise "multi-year" with specific product citation
- PPF: "self-healing" only for topcoat-equipped films (e.g., XPEL ULTIMATE PLUS, LLumar FormulaOne)
- Paint correction staging: always specify 1-stage (minor swirls), 2-stage (moderate oxidation), 3-stage (heavy defects) — never just "paint correction" without stage
- "Safe on all surfaces": replaced with "tested on [specific surfaces listed]" or "our technician performs a spot test before beginning"
- Water reclaim: mobile wash pages include required municipal disclosure for CA (EPA 2014 Mobile Washing Guidance), NV, AZ markets

### Prompt 3 — Review Management + Referral System
Generates:
- 20 post-service text/email review request templates (vehicle pickup, delivery complete, follow-up 3-day)
- 12 Google/Yelp review response templates (5-star praise, 3-star mixed, 1-star complaints including swirl/scratch damage claims)
- Damage complaint protocol (scratch/swirl claim workflow — first response script, resolution path, insurance referral language)
- "Shine & Share" referral program with FTC-compliant incentive structure
- Fleet/dealer referral program ($150 per account introduced)

**Compliance enforced:**
- FTC 2023 Endorsement Guides: "honest review" language only, no incentive promises before review is posted
- Damage response: never admit fault in writing in initial reply; use empathetic redirect to direct contact
- Shine & Share: both parties rewarded after service completion (not contingent on review content)

### Prompt 4 — Digital Ads + Local SEO + Fleet/Dealer Outreach
Generates:
- Google LSA optimization checklist (auto detailing category, background check badge)
- 5-ad-group Google RSA structure (by service: interior, exterior, ceramic/PPF, mobile, fleet)
- Facebook/Instagram 3-segment lead gen campaign (luxury car owners, new car buyers, fleet managers)
- 30-day Google Business Profile post calendar with seasonal hooks
- 15 local SEO keyword targets (by service + city + near me variants)
- Fleet outreach email sequence (property management companies, delivery fleets, auto dealerships, hotels)
- Dealer prep pitch deck outline

**Compliance enforced:**
- LSA: "Google Screened" badge only verifiable through Google verification — not copyable claim
- "Best car wash in [city]" superlatives: requires Google rating citation ("rated 4.9 stars on 200+ reviews")
- Fleet/dealer outreach: compliant cold email structure (CAN-SPAM, unsubscribe mechanism)
- Price claims: "starting at $X" only — not "as low as $X" without floor pricing in disclosure

## Compliance Reference
| Regulation | What It Controls | The Detailing Trap |
|---|---|---|
| EPA VOC (40 CFR Part 59) | Volatile organic compounds in cleaning products | "Waterless wash" products vary widely in VOC content — CA AQMD Rule 1171 caps at 3% VOC for most auto cleaning |
| FTC Green Guides (16 CFR Part 260) | Environmental marketing claims | "Eco-friendly," "green clean," "biodegradable" require substantiation |
| EPA 2014 Mobile Washing Guidance | Wash water runoff into storm drains | Mobile wash operators must use containment or reclaim systems in most municipalities |
| FTC Section 5 | Deceptive advertising | "10-year ceramic coating" without product specification = unverifiable |
| FTC 2023 Endorsement Guides | Review incentives | No promises before review; disclose incentives in content |
| State contractor licenses | Not always required for detailing, but required for window tint in NV/CA/TX | Tint contractors in NV require NV SCC registration |
| CAN-SPAM Act | Commercial email | Unsubscribe mechanism + physical address in all B2B outreach |

## Pricing Strategy
- **FREE tier:** Prompt 1 (Seasonal Campaigns) — drives installs, showcases quality
- **Paid tier:** $29 one-time for all 4 prompts
- **DFY upsell:** $79/month for Max-run content calendar (30 posts, 4 ad sets)
- **Fleet package:** $197 one-time for dealer + fleet outreach sequence (custom pitch deck)

## Projected Revenue
- Month 1: 15 sales × $29 = $435
- Month 3: 45 sales × $29 + 5 DFY × $79 = $1,305 + $395 = $1,700/month
- Month 6: 80 sales × $29 + 12 DFY = $2,320 + $948 = $3,268/month