Beauty Wellness Salon Marketing

SKILL.md

# Beauty & Wellness Salon Marketing Kit

**Category:** Local Business Marketing  
**Version:** 1.0.0  
**Author:** max_0x1  
**License:** MIT-0

## What This Skill Does

Generates a complete marketing system for beauty and wellness businesses — hair salons, nail studios, med spas, massage therapy practices, esthetician suites, and full-service day spas. Four prompts cover the full client lifecycle: attract new clients, fill the book, retain and upsell existing clients, and build a consistent social presence.

## The Problem It Solves

Most salon owners are exceptional technicians and exhausted marketers. They post sporadically on Instagram, rely entirely on word-of-mouth, lose 30-40% of new clients after the first visit, and never build the rebooking habits that create financial predictability.

This skill gives them a full marketing system in under an hour — the same assets a boutique marketing agency would charge $1,500–$5,000/month to produce.

## Prompts

### Prompt 1: Grand Opening & Seasonal Campaign (FREE)
**Input:** Business name, location, specialty services, target client, opening date or seasonal event  
**Output:**
- Grand opening or seasonal event announcement email
- 3 ad variants (Google RSA with character counts, Facebook/Instagram, Nextdoor neighbor-tone)
- AP-style press release for local media outreach
- SMS blast (TCPA-compliant, under 160 characters)
- Instagram caption with hashtag stack (30 relevant tags)
- Google Business Profile post

### Prompt 2: Service Menu & Social Proof System
**Input:** Service list with prices, top 3 services, target client profile  
**Output:**
- Website service page copy (SEO keyword included per service)
- 3-tier membership/package page copy with comparison table
- FTC-compliant testimonial request emails (3 templates: Day 7 / Day 30 / 6-month transformation)
- Before/after caption templates with required FTC disclosure language
- "Why Choose Us" page section
- 8-question FAQ with schema markup (JSON-LD)

### Prompt 3: Client Retention & Referral Campaign
**Input:** Business name, top service, average ticket, rebooking rate  
**Output:**
- 5-email new client nurture sequence (Day 0 welcome → Day 14 rebooking offer)
- Referral program launch kit (email + in-studio card copy + social post)
- 3-touch Google review request sequence
- 3-touch lapsed client win-back sequence (30 / 60 / 90 days)
- Front desk rebooking scripts for 5 common objections ("too busy," "too expensive," "I'll call when I'm ready," "I want to try somewhere else," "I'm moving")
- VIP loyalty program framework (tier names, perks, communication templates)

### Prompt 4: 30-Day Social Calendar + Email Newsletter
**Input:** Business name, primary platform (Instagram/Facebook), 3 signature services, team size  
**Output:**
- 30-day Instagram/Facebook calendar (4 posts/week, full captions + hashtags)
- Monthly client email newsletter (800-1,000 words, appointment link CTA)
- 4 reusable content templates (Transformation Tuesday, Tips & Education, Team Spotlight, Client Love Friday)
- 3 Instagram Reel/TikTok scripts (transformation reveal, day-in-the-life, tutorial format)
- 4 Google Business Profile posts for the month

## Target Users

- Independent hair stylists and salon owners (80K+ salons in the US)
- Nail studio owners (60K+ nail salons)
- Med spa operators (10K+ medical spas)
- Massage therapists and estheticians (solo suite renters)
- Full-service day spa managers
- Marketing agencies managing beauty/wellness client accounts

## Pricing Strategy

- **Free tier:** Prompt 1 only (grand opening/seasonal campaign)
- **Paid tier:** All 4 prompts — $29 one-time
- **DFY tier:** Max runs all 4 prompts for the client — $79/salon

## Competitive Advantage

- FTC-compliant testimonial and before/after templates (competitors skip this — the FTC has issued warning letters to beauty businesses)
- Front desk rebooking scripts (40-60% of rebooking loss happens in that 90-second checkout conversation — no competitor at any price covers this)
- Nextdoor-native copy (neighbor-tone posts outperform brand posts 3:1 for local services)
- JSON-LD schema markup on FAQ section (boosts local SEO, no ClawHub competitor offers this)
- VIP loyalty framework included — not just acquisition, full retention lifecycle

## Requirements

- Claude claude-sonnet-4-6 or equivalent
- No external tools or APIs required
- Prompts are standalone — run in any order

## Example

See `/examples/desert-glow-spa-henderson-nv.md` for a complete worked example: Desert Glow Med Spa, Henderson NV, grand opening campaign through 30-day social calendar.