Coaching Consulting Launch Kit

SKILL.md

# Skill #101 — Coaching & Consulting Business Launch Kit Generator

**Category:** Business Development / Coaching & Consulting  
**Pricing:** $29 one-time | $12.99/month  
**Free Prompt:** Signature Offer Framework (Prompt 1)  
**DFY Tier:** $97/launch kit | $297/month retainer (done-for-you content system)

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## What This Skill Does

Generates a complete business launch kit for coaches and consultants: a signature offer framework, enrollment conversation script, content marketing system, and client results case study kit. Four prompts that take a coach from "I help people with X" to a professional, sellable business with clear positioning, a repeatable sales conversation, a content strategy, and proof assets.

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## Who It's For

- **Executive and leadership coaches** (targeting managers, directors, C-suite)
- **Business and marketing consultants** (strategy, operations, growth)
- **Life and career coaches** (transitions, confidence, performance)
- **Health and wellness coaches** (nutrition, fitness, mindset, sobriety)
- **Financial coaches** (debt payoff, wealth building, money mindset)
- **Therapists and counselors** pivoting to coaching/group programs
- **Fractional executives** (CMO, CFO, COO, CTO for hire)
- **Agency owners** launching consulting arms

---

## The 4 Prompts

### Prompt 1 — Signature Offer Framework (FREE)
Builds the core offer: methodology name, outcome promise, ideal client profile, program phases and deliverables, pricing tiers (1:1, group, self-study), and a 3-sentence positioning statement. Output: complete offer document coaches can paste to their website About page and use in sales conversations.

### Prompt 2 — Enrollment Conversation Script + Objection Handler
Full discovery call guide: opening rapport questions, diagnostic questions (uncover pain depth), vision questions (amplify urgency), offer presentation script, price reveal sequence, and word-for-word objection handlers for "I need to think about it," "I can't afford it," "My spouse needs to agree," and "I'm not ready yet." Closes with a graceful no-save script.

### Prompt 3 — Content Marketing System
Generates a complete content pillar framework: 3-5 authority topics tied to the offer's transformation, weekly posting schedule across LinkedIn + Instagram + email, 30 content prompts by format (story post, myth-busting, results showcase, how-to, client win), and a Minimum Viable Content Calendar (one piece per day, 5 days/week).

### Prompt 4 — Client Results Case Study + Testimonial Kit
Builds the full proof asset system: before/after story framework (5-step narrative arc), 3-format case study (long-form, one-paragraph social, one-sentence soundbite), pull quotes extraction guide, video testimonial script for clients, and an ROI metrics table (hours saved, revenue gained, outcome achieved). Includes outreach email to ask past clients for testimonials.

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## Why This Skill Wins

- **Gap in market:** Every coach needs these 4 assets to launch. Generic ChatGPT outputs sound like every other coach. This skill enforces differentiated positioning.
- **Signature Methodology Name** in Prompt 1 is the differentiator — coaches who name their method charge 2-3x more than those who don't.
- **Objection handlers** in Prompt 2 are word-for-word scripts — no competitor at $29 produces these.
- **ROI metrics table** in Prompt 4 enables coaches to prove value, not just share feelings — converts skeptical buyers.
- **Natural bundle:** pairs with VSL Script (#51), Webinar Script (#23), Email Sequence (#5), Lead Magnet (#35), LinkedIn Thought Leadership (#59).

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## Competitive Edge

| Competitor | Price | What They Offer |
|---|---|---|
| Business coach ($5K-$20K program) | $5,000-$20,000 | Coaching + templates bundled |
| Duct Tape Marketing / StoryBrand | $299-$2,000 | Framework only, no scripts |
| Generic Jasper/Copy.ai | $49/month | No coaching-specific structure |
| Coaching gurus (Brooke Castillo, etc.) | $997-$2,000 | Courses, not templates |
| **This skill** | **$29 once** | **Complete 4-asset launch system** |

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## Usage Instructions

1. Open Claude (claude.ai or any Claude-powered interface)
2. Paste the prompt text from the `prompts/` folder
3. Fill in the `[BRACKETED]` fields with your information
4. Run and refine as needed
5. Combine all 4 outputs into your complete coaching business launch kit

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## File Structure

```
coaching-consulting-launch-kit/
├── SKILL.md          ← This file
├── README.md         ← Marketplace listing
├── MARKETING.md      ← Competitive analysis + revenue projections
├── prompts/
│   ├── prompt1_signature_offer.md
│   ├── prompt2_enrollment_script.md
│   ├── prompt3_content_system.md
│   └── prompt4_case_study_kit.md
└── examples/
    └── example_executive_coach.md
```