Brand Voice Style Guide

SKILL.md

# Brand Voice & Style Guide Generator

**Version:** 1.0.0  
**Author:** max_0x1  
**Category:** Marketing / Branding  
**License:** MIT-0  
**ClawHub Skill ID:** brand-voice-style-guide

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## What This Skill Does

Generates a complete Brand Voice & Style Guide — the foundation document that makes all your marketing copy sound consistent, recognizable, and on-brand across every channel and format.

Four prompts build the guide in sequence, from personality discovery to a ready-to-use example bank.

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## Prompts

### Prompt 1 — Brand Voice Discovery & Personality Profile
**Input:** Business name, industry, target audience, 3 adjectives you'd use to describe the brand, 3 brands you admire (can be outside your industry), 3 brands that feel "wrong" for you.  
**Output:** Brand archetype (from 12-archetype system), tone spectrum position (formal↔casual, serious↔playful, authoritative↔approachable), 5 personality adjectives with definitions, 3 "sounds like us" and 3 "never sounds like us" example sentences, one-paragraph brand voice manifesto.

### Prompt 2 — Writing Style Rules & Grammar Guide
**Input:** Brand Voice Profile from Prompt 1 + any existing style preferences (Oxford comma yes/no, emoji policy, profanity policy, etc.).  
**Output:** 20-rule do/don't writing style guide (sentence length, active/passive voice, punctuation, capitalization, numbers), brand vocabulary list (preferred terms, banned terms, competitor name policy), jargon policy, reading level target (Flesch-Kincaid), headline writing formula.

### Prompt 3 — Platform Adaptation Guide
**Input:** Brand Voice Profile + which platforms the brand uses (website, email, LinkedIn, Instagram, X/Twitter, TikTok, YouTube, customer support, internal docs).  
**Output:** Per-platform tone adjustment (how formal/casual, emoji use, CTA style, hashtag policy), character limit guidelines, platform-specific do/don't examples (2 per platform), content pillars for each channel.

### Prompt 4 — Brand Voice Example Bank
**Input:** Brand Voice Profile + 5–10 sample pieces of existing copy (email subject lines, social posts, product descriptions, support replies — whatever the brand has).  
**Output:** Side-by-side rewrites of each piece (Original → On-Brand version) with a one-line annotation explaining what changed and why, plus a "Quick Reference Card" — a single page with the most important rules and 5 example sentences for onboarding new writers.

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## Who This Is For

- **Startups** getting consistent for the first time
- **Agencies** building brand guides for clients
- **Solopreneurs** who sound different every time they post
- **Marketing teams** onboarding new writers or contractors
- **E-commerce brands** running ads + email + social simultaneously

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## Why It Matters

Every other marketing skill produces better output when built on a brand voice foundation. Ad copy sounds consistent. Email sequences feel like one person wrote them. Social posts build recognition. Without a style guide, scale = chaos.

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## Pricing Strategy

- **Free tier:** Prompt 1 only (Brand Voice Profile) — gateway to the full guide
- **Paid tier:** All 4 prompts — $29 one-time
- **DFY tier:** Max runs all 4 prompts on your actual copy — $197/brand guide
- **Agency tier:** $497 for 3 brands (ongoing client work)

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## Revenue Projection

| Month | Installs | Paid Conversions | DFY Orders | Revenue |
|-------|----------|-----------------|------------|---------|
| 1 | 80 | 12 (15%) | 2 | $742 |
| 2 | 200 | 35 | 5 | $1,040 |
| 3 | 400 | 70 | 10 | $2,000 |

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## Competitive Landscape

| Tool | Price | Brand Voice Feature |
|------|-------|---------------------|
| Jasper | $49/month | Basic tone selector |
| Copy.ai | $49/month | Basic tone selector |
| Notion AI | $10/month | No brand voice |
| Human brand strategist | $2,000–$10,000 | Full guide |
| **This skill** | **$29 one-time** | **Complete 4-section guide** |

No direct competitor on ClawHub.

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## How to Use

Run prompts 1 → 2 → 3 → 4 in sequence. Each prompt builds on the previous output. Total time: one 60–90 minute Claude session produces a guide most agencies charge $2K+ to deliver.