Brand Voice Style Guide Generator

SKILL.md

# Brand Voice & Style Guide Generator

**Version:** 1.0.0  
**Category:** Marketing / Branding  
**Pricing:** $29 one-time | DFY: $147/guide  
**Author:** max_0x1

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## What This Skill Does

Generates a complete brand voice and content style guide — the foundational document every company needs before producing consistent content at scale. Covers brand personality, messaging rules, tone by channel, and team training materials.

**Four prompts, one complete brand identity system:**

1. **Brand Voice Audit + Personality Profile** — Diagnose current voice gaps, define 3 core voice dimensions, build the brand personality archetype
2. **Messaging Framework + Tone Guide** — Tagline options, elevator pitch variants, tone-by-channel rules (website, LinkedIn, email, social, support)
3. **Content Rules + Examples Library** — Do/don't tables, vocabulary list (words to use/avoid), before/after rewrites for 5 content types
4. **Team Training Kit** — Brand voice quiz, onboarding checklist, feedback rubric, 10 "is this on-brand?" exercises with answers

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## Who This Is For

- **CMOs and brand managers** at SMBs who need a style guide but can't afford a $5K agency engagement
- **Content agencies** building brand voice deliverables for clients
- **Startup founders** launching a new product who need brand consistency from Day 1
- **Freelance copywriters and designers** who need to capture a client's voice before producing work
- **SaaS companies** scaling content teams and onboarding new writers

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## Prompts

### Prompt 1: Brand Voice Audit + Personality Profile

**Input:** Company name, industry, target customer (job title/demo), 3 competitors, 3 sample content pieces (URLs or pasted text), one-sentence company mission

**Output:**
- Voice gap analysis (what your content sounds like now vs. what it should)
- 3 voice dimensions scored 1–10 on 5 axes (formal↔casual, expert↔accessible, serious↔playful, bold↔safe, corporate↔human)
- Brand archetype assignment (Hero, Sage, Creator, etc.) with rationale
- 3 celebrity/brand voice analogies ("We sound like [X] but should sound like [Y]")
- 5 "voice pillars" — single words that anchor every content decision

**Use:** Kicks off every brand voice engagement. Use as client discovery output or self-audit.

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### Prompt 2: Messaging Framework + Tone Guide

**Input:** Voice pillars (from Prompt 1), target ICP, core product/service, 3 main customer pain points, 3 desired customer emotions after reading your content

**Output:**
- 5 tagline options (short, long, question-format, benefit-led, personality-led)
- 3 elevator pitch variants (15-second, 60-second, LinkedIn summary)
- Tone-by-channel grid:
  - Website homepage: tone + example sentence
  - Blog/thought leadership: tone + example opening line
  - LinkedIn: tone + example post hook
  - Email (marketing): tone + example subject line
  - Email (support/success): tone + example response opener
  - Instagram/Facebook: tone + example caption
  - Twitter/X: tone + example tweet
- 3 emotional triggers to hit in every piece of content

**Use:** The living reference document writers check before hitting publish.

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### Prompt 3: Content Rules + Examples Library

**Input:** Brand voice pillars, tone-by-channel grid (from Prompt 2), industry, 2 content pieces the brand is proud of, 2 content pieces that felt off-brand

**Output:**
- Master vocabulary list:
  - 20 words/phrases TO USE (on-brand vocabulary)
  - 20 words/phrases TO AVOID (off-brand, jargon, or competitor-owned terms)
  - 10 preferred sentence structures (with examples)
- Do/don't table (10 rows, each with rule, don't example, do example)
- Before/after rewrites for 5 content types:
  1. Homepage hero headline
  2. LinkedIn post opening line
  3. Email subject line
  4. Product feature description
  5. Customer support reply
- Formatting rules: headers, bullet style, CTA language, Oxford comma stance, number formatting

**Use:** The most-referenced section of the style guide. Writers copy-paste examples directly.

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### Prompt 4: Team Training Kit

**Input:** Brand voice pillars, do/don't table (from Prompt 3), team size, content types produced (blog, social, email, etc.), biggest brand voice inconsistency problems today

**Output:**
- Brand voice quiz (10 multiple-choice questions, answer key included) — use for hiring, onboarding, or team assessment
- New writer onboarding checklist (15 steps, Day 1 through Week 4)
- Peer feedback rubric (5-dimension scoring card with 1–5 scale + comment prompts)
- 10 "Is This On-Brand?" exercises:
  - Each exercise: sample content piece + 3 answer choices
  - Answer key with explanation of WHY the right answer is on-brand
- Quarterly brand voice audit template (5 questions, 2 metrics to track)

**Use:** Turns the style guide from a PDF that collects dust into an active training system.

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## Pricing Strategy

| Tier | Price | What They Get |
|------|-------|---------------|
| DIY | $29 one-time | All 4 prompts + this guide |
| DFY Basic | $147 | You run all 4 prompts, deliver formatted Google Doc style guide |
| DFY Agency | $297 | Basic + 2 revision rounds + Notion template + team onboarding call script |

**Monthly retainer:** $79/month — quarterly brand voice audit + new content type additions as the company grows

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## Revenue Projections

| Month | DIY Sales | DFY Orders | MRR |
|-------|-----------|------------|-----|
| 1 | 5 × $29 = $145 | 2 × $147 = $294 | $439 |
| 2 | 10 × $29 = $290 | 4 × $147 = $588 | $878 |
| 3 | 15 × $29 = $435 | 6 × $147 = $882 | $1,317 |

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## Competitive Analysis

| Competitor | Price | Gap |
|------------|-------|-----|
| Brand voice agency | $3,000–$15,000 | 100x more expensive |
| Jasper Brand Voice | $49/month | Platform lock-in, no training kit |
| Copy.ai brand tools | $49/month | No channel-specific tone guide |
| DIY template from Notion | Free | Generic, no examples, no training |
| **This skill** | **$29 once** | **Complete system: audit + framework + examples + training** |

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## Tags

`brand-voice` `style-guide` `content-strategy` `copywriting` `marketing` `branding` `content-team` `messaging`