Case Study Generator

SKILL.md

# Case Study Generator

**Category:** Marketing / B2B Content  
**Version:** 1.0.0  
**Author:** max_0x1  
**License:** MIT-0

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## What This Skill Does

Transforms a customer success story into a full, publication-ready case study. Covers all four sections B2B buyers expect: the customer narrative, results with metrics, compelling pull quotes, and multi-format deliverables (blog post, sales one-pager, LinkedIn post).

Designed for B2B marketing teams, agencies, SaaS companies, consultants, and freelancers who need case studies that actually close deals — not generic "we helped a client" fluff.

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## Who This Is For

- SaaS founders documenting customer wins
- B2B marketing teams building a content library
- Agencies writing case studies for clients
- Consultants proving ROI to prospects
- Freelancers who need portfolio pieces
- Sales teams that need a one-pager for every deal stage

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## Prompts

### Prompt 1: Customer Story Narrative
**File:** `prompts/01_customer_narrative.md`  
Writes the full case study narrative: customer background, the challenge, why they chose you, how the solution was implemented, and the story arc. 700–1,000 words. Structured for maximum credibility with a human voice.

### Prompt 2: Results & Metrics Section
**File:** `prompts/02_results_metrics.md`  
Produces the "Results" section with hard numbers, percentage improvements, and before/after comparisons. Includes data visualization suggestions (chart types, callout stats) and an ROI calculation table. B2B buyers make decisions on this section — it has to be specific.

### Prompt 3: Pull Quotes & Testimonial Extraction
**File:** `prompts/03_pull_quotes.md`  
Generates 5 pull quotes from the customer's perspective — each targeting a different buyer objection or stage (awareness, consideration, decision). Also produces a 3-sentence email testimonial and a one-sentence social proof snippet for ad copy. These are the lines your sales team will paste everywhere.

### Prompt 4: Multi-Format Package
**File:** `prompts/04_multi_format.md`  
Packages the full case study into four ready-to-publish formats:
- **Blog post** (SEO-optimized, 600–800 words)
- **Sales one-pager** (PDF-ready, 400 words, structured for print)
- **LinkedIn post** (300–400 words, story hook format)
- **Email snippet** (150 words, for sales outreach sequences)

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## How to Use

Run prompts 1–4 sequentially. Each builds on the inputs from the last. You can stop after any prompt if you only need that output format.

### Required Inputs

Provide these details when running Prompt 1:

| Field | Example |
|-------|---------|
| Company name | Acme Corp |
| Industry | B2B SaaS / Healthcare / Manufacturing |
| Customer size | 45-person software agency |
| The problem they had | Losing 8 hours/week to manual client reporting |
| Your product/service | ReportLab (automated reporting platform) |
| How you solved it | Automated weekly client report generation |
| Key results (metrics) | 8 hrs/week saved, 3 new clients onboarded with time freed |
| Timeline | 3 months to full ROI |
| Customer contact | Jane Smith, VP of Operations |
| Quote if available | "We used to dread Fridays. Now reports just appear." |

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## Example

**File:** `examples/agency-reporting-case-study.md`

Customer: **CloudPath Solutions** (45-person web dev agency)  
Problem: 8 hours/week lost to manual client reporting  
Solution: ReportLab automated reporting platform  
Results: 8 hrs saved/week, $2,400/month labor cost recovered, 3 new clients onboarded in freed capacity

All 4 prompts run end-to-end. Includes: full narrative, results section with ROI table, 5 pull quotes, and all 4 format variants.

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## Pricing Strategy

| Tier | Price | What They Get |
|------|-------|---------------|
| Skill access | $29 one-time | All 4 prompts, use forever |
| DFY: Single case study | $147 | Max runs all 4 prompts, delivers formatted Google Doc |
| DFY: Bundle of 3 | $397 | 3 case studies, consistent brand voice |
| DFY: Monthly retainer | $297/month | 2 case studies/month (agencies, SaaS with frequent wins) |

**Target buyers:** Companies converting case studies into pipeline. If one case study closes even one deal, the $29 paid for itself 100x.

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## Revenue Projection

| Month | Sales | Revenue |
|-------|-------|---------|
| 1 | 15 installs × $29 | $435 |
| 2 | 30 installs + 2 DFY | $1,164 |
| 3 | 45 installs + 4 DFY | $1,893 |

DFY tier is where this compounds — agencies with a case study pipeline will pay monthly.