Beta Launch Waitlist Generator

SKILL.md

# Skill #92 — Beta Launch & Waitlist Campaign Generator

**Category:** Product Marketing / Launch Strategy  
**Pricing:** $29 one-time | $19.99/month  
**ClawHub Handle:** max_0x1  
**Status:** Ready for submission

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## What This Skill Does

Generates a complete pre-launch campaign system for SaaS products, apps, hardware, courses, and communities — from the first teaser to launch day to early-access upgrade.

Most products fail before they launch because founders skip the pre-launch phase. This skill builds the audience before the door opens: waitlist landing page, email countdown sequence, Product Hunt launch kit, and early-access nurture sequence — all in one system.

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## 4 Prompts

### Prompt 1 — Waitlist Landing Page Copy (FREE)
Complete above-the-fold and below-the-fold copy for a waitlist/coming-soon page.

**Output includes:**
- Headline (6 variants: outcome, curiosity, pain, social proof, FOMO, bold claim)
- Subheadline (3 variants)
- Above-fold paragraph (2 versions: short/punchy and long/narrative)
- 3-benefit bullet block with proof points
- Social proof section (testimonial placeholders + stats to gather)
- FAQ section (5 questions from skeptical prospects)
- Footer CTA with urgency framing
- Email opt-in microcopy (label + placeholder + button text + GDPR note)
- Meta title + meta description (160 chars) for SEO

**Free because:** Every founder building in public needs this. It's the hook that feeds every other prompt.

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### Prompt 2 — 6-Email Countdown Campaign
A sequenced waitlist email series from signup to launch day.

**Output includes:**
- Email 1 (Day 0 — Confirmation): Welcome + what's coming + what they unlocked
- Email 2 (Day 3 — The Problem): The pain your product solves, with a story frame
- Email 3 (Day 7 — Behind the Scenes): What you're building and why it matters
- Email 4 (Day 14 — Social Proof Stack): Early tester quotes, beta results, waitlist count
- Email 5 (Day 21 — Founder Story): Why you built this, the moment of truth
- Email 6 (Launch Day): Access is open — 3-day early-bird price + urgency
- 3 subject line variants for each email (A/B test ready)
- Preview text for each email
- Optimal send times by email client behavior

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### Prompt 3 — Product Hunt Launch Kit
Full Product Hunt campaign assets for a top-10 finish on launch day.

**Output includes:**
- PH tagline (60 chars max) — 5 variants with hook analysis
- PH description (260 chars) — 3 variants
- First comment (maker comment) — 300-400 words: story, what you built, who it's for, ask
- Hunter outreach email + LinkedIn DM (if using an external hunter)
- Upvote-ask DM sequence: 3 messages (warm network / cold community / email blast)
- Twitter/X launch thread (8-10 tweets with hook)
- Slack/Discord community announcement (2 versions: member-facing and partner-facing)
- 24-hour war-room playbook: hourly checklist, response scripts for comments, when to push for upvotes

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### Prompt 4 — Early Access Nurture + Upgrade Sequence
Turns free beta/early-access users into paying customers.

**Output includes:**
- Day 0: Welcome + setup guide (activation email with first-win checklist)
- Day 2: Quick-win tip (habit-forming use case, not a feature dump)
- Day 7: Power user secret (advanced workflow, positions upgrade as next logical step)
- Day 14: Upgrade ask — 3 variants:
  - Outcome frame ("what would you do with 10x capacity?")
  - Social proof frame ("what paying users are doing now")
  - Urgency frame ("early-access pricing ends in 7 days")
- Day 30: Anniversary email + testimonial request + referral ask
- Churn rescue: 2 re-engagement emails for users who went dark after Day 7

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## Who This Is For

- **SaaS founders** launching their first product or running a Product Hunt campaign
- **Indie hackers** building in public who need a systematic pre-launch audience
- **Course creators** opening cohort enrollments or running a founding-member waitlist
- **Hardware/physical product founders** running a Kickstarter or Indiegogo pre-launch
- **Community builders** opening membership for the first time
- **Agencies** running product launches for clients

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## Inputs Required

**Prompt 1 (Landing Page):**
- Product name and one-line description
- Top 3 benefits (what does the user get?)
- Target customer (who is this for?)
- Main pain point it solves
- Launch date (or "TBD")
- Early-bird offer (if any)

**Prompt 2 (Countdown Campaign):**
- All Prompt 1 inputs plus:
- Origin story (why did you build this?)
- 2-3 beta tester results or quotes (or "none yet")
- Waitlist size at time of sending (for social proof)

**Prompt 3 (Product Hunt):**
- All Prompt 1 inputs plus:
- Category (App / Tool / SaaS / Hardware / etc.)
- 3 key features in plain English
- Pricing (free, freemium, paid, pricing not yet set)
- Launch date

**Prompt 4 (Early Access Nurture):**
- All Prompt 1 inputs plus:
- What does the user do in their first session? (first-win action)
- Paid plan features (what are they missing on free/beta?)
- Early-access pricing vs. full price (or "same price")

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## Example Output Quality

See `/examples/example-snapflow.md` for a complete worked example:
- SnapFlow (no-code workflow automation for non-technical teams)
- Las Vegas-based founder
- All 4 prompts run end-to-end

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## Pricing Strategy

- **Free tier (Prompt 1):** Waitlist landing page copy — hooks at the highest-urgency moment (pre-launch)
- **Paid:** $29 one-time or $19.99/month for all 4 prompts
- **DFY service:** $97 complete launch kit (Max runs all 4 prompts, delivers Google Doc package)
- **Agency tier:** $197/launch (white-label, client-ready Google Doc)

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## License

MIT-0 — free to use, modify, and distribute.