Airbnb Str Listing Optimizer

SKILL.md

# Airbnb & Short-Term Rental Listing Optimizer

**Version:** 1.0.0
**Category:** Real Estate / Hospitality / Marketing
**License:** MIT-0
**Author:** max_0x1

## What This Skill Does

Turns raw property details into a fully optimized short-term rental listing that ranks higher in Airbnb and VRBO search, converts browsers into bookers, and automates guest communication — all without hiring a professional copywriter.

**Four-prompt system:**

| # | Prompt | Output |
|---|--------|--------|
| 1 | **Listing Headline + Description** (FREE) | 10-word hook title + 400–500 word SEO description with neighborhood story, amenity highlights, and STR-specific keywords |
| 2 | **Photo Caption Bank** | 15–20 captions keyed to room/feature, each with an emotional hook and conversion line |
| 3 | **House Rules + Guest FAQ** | Platform-formatted house rules (Airbnb/VRBO compliant) + 10-question FAQ that pre-empts 90% of guest questions |
| 4 | **Automated Guest Message Templates** | 6-message sequence: booking confirmation, pre-arrival, check-in day, mid-stay check-in, checkout reminder, post-stay review request |

## Who It's For

- Airbnb and VRBO hosts (new listings or rewrites)
- Short-term rental property managers (10–200+ units)
- Real estate investors expanding into STR
- Vacation rental co-hosts writing listings for clients
- Hotel owners listing on OTA platforms

## Inputs Required

**For Prompt 1 (Headline + Description):**
- Property type (condo, house, cabin, villa, etc.)
- Number of bedrooms/bathrooms/max guests
- Location (city, neighborhood, distance to key landmarks)
- Top 5 amenities (pool, hot tub, fast wifi, EV charger, etc.)
- Unique selling point (views, walkability, theme, design style)
- Target guest (families, couples, business travelers, groups)

**For Prompt 2 (Photo Captions):**
- List of 15–20 photo subjects (master bedroom, kitchen, pool, etc.)
- Property name or vibe (e.g., "The Desert Oasis")
- Primary guest emotion to evoke (relaxation, luxury, adventure)

**For Prompt 3 (House Rules + FAQ):**
- Check-in/checkout times
- Pet policy, smoking policy, party/event policy
- Parking details, noise restrictions (quiet hours)
- Any property-specific rules (pool hours, trash day, etc.)

**For Prompt 4 (Guest Messages):**
- Property name and host first name
- Check-in method (lockbox code, smart lock, keypad)
- WiFi name and password
- Parking instructions
- Checkout instructions (key return, trash, etc.)
- Any local recommendations (restaurants, attractions)

## Usage

Copy the prompt for the output you need, paste it into Claude (or any AI), fill in your property details, and get publication-ready copy.

## Pricing Strategy

- **Free tier:** Prompt 1 (Headline + Description) — builds install count
- **One-time purchase:** All 4 prompts — $29
- **DFY service:** Max runs all 4 prompts for your property — $49/listing

## Revenue Projections

| Tier | Price | Month 1 | Month 3 |
|------|-------|---------|---------|
| One-time purchase | $29 | 10 sales = $290 | 30 sales = $870 |
| DFY (Fiverr) | $49 | 5 orders = $245 | 15 orders = $735 |
| **Monthly total** | — | **$535** | **$1,605** |

## Why It Wins

- **STR market is massive:** 7M+ Airbnb listings worldwide; 2.5M+ US hosts
- **Pain is real:** Most hosts write their own listings — results are generic and underrank
- **No ClawHub competitor:** Zero comparable skill in the real estate or hospitality category
- **Las Vegas DFY angle:** World's #1 vacation destination; thousands of STR hosts within 10 miles of the Strip
- **Platform-specific:** Knows Airbnb's search ranking signals (keyword density, amenity mentions, response to specific guest intent phrases)