retention-engagement

SKILL.md

Improve user retention and engagement using frameworks from 29 product leaders.

Guides you through understanding retention curves, identifying aha moments, and assessing habit-formation potential to diagnose where users drop off

Emphasizes that retained users should experience mounting loss (data, customization, social connections) and that products must improve with use to create stickiness

Highlights onboarding as the highest-leverage retention investment and daily return as the critical metric for habit-forming products

Includes diagnostic questions to uncover what retained users have that churned users lack, and flags common mistakes like notification spam and undefined aha moments

Retention & Engagement

Help the user improve retention and engagement using frameworks from 29 product leaders.

How to Help

When the user asks for help with retention:

Understand the retention curve - Ask about their current retention shape and where drop-off occurs

Identify the aha moment - Help them define what first experience of value looks like for their users

Assess habit formation - Determine if they're building for habitual vs. occasional use

Design retention loops - Create mechanisms that compound user value over time

Core Principles

Retention is gold for subscription businesses

Albert Cheng: "User retention is gold for consumer subscription companies. If you don't retain your users, then a lot of the onus is on getting them to pay on day one." Retention reduces pressure for immediate monetization and is the primary driver of subscription success.