@eronred

app-launch provides a timeline-driven checklist for coordinating app store releases across aso, press outreach, beta testing, and paid/organic channels. structured in phases from 8 weeks pre-launch through month 1 post-launch with specific tactics per phase.

localization covers app store expansion into new markets through metadata translation, keyword research, and cultural adaptation. prioritizes markets by size and revenue potential, with structured workflows for research, translation, and performance monitoring.

metadata-optimization provides platform-specific frameworks for ios and android app store copywriting, with character limits, keyword placement rules, and templated output formats. covers title, subtitle, description, and keyword field optimization with some actionable structure but lacks depth on validation and failure modes.

rating-prompt-strategy covers when and how to request app reviews on ios and android, optimizing for high ratings by prompting only after demonstrated user value rather than at app launch or arbitrary points.

review-management provides templates and frameworks for analyzing app reviews, responding to users, and extracting product insights. lacks specific vendor integrations and assumes manual data collection.

asc-metrics pulls first-party app store connect data (downloads, revenue, iap, subscriptions) synced into appeeky for direct performance analysis against actual user metrics, not estimates.

competitor-tracking monitors rival apps for ongoing changes in keywords, ratings, metadata, and features. it establishes a watchlist, defines review cadence, and produces change logs with alerts rather than static snapshots.

keyword-research guides discovery and prioritization of app store keywords through seed expansion and competitive analysis, supporting aso strategy across multiple geographies.

press-and-pr guides developers through positioning their app for media coverage by identifying target outlets and understanding press value, though the execution pathway remains conceptual rather than operational.

competitor-analysis guides users through app store competitive intelligence by gathering context, identifying competitors, and analyzing keyword/creative gaps. incomplete implementation with vague procedures and no failure handling.

monetization-strategy guides users through pricing and paywall design by gathering context about current models, conversion rates, and audience. lacks specific recommendations and decision logic beyond initial questions.

market-movers tracks app store rank changes, identifies top gainers and losers, and detects breakout entries into the top 100, but lacks depth in execution detail and error handling.

subscription-lifecycle maps the end-to-end subscription journey from trial through renewal, cancellation and win-back, but lacks actionable procedural detail and specific implementation guidance.

market-pulse outlines a framework for app store analysis across multiple signals (charts, keywords, features, launches), but lacks concrete implementation details, actual data sources, or recovery procedures for missing/stale data.

apple-search-ads provides background on the apple search ads platform and campaign types but lacks actionable agent procedures, concrete trigger phrases, or operational guidance for campaign management.

When the user wants to A/B test App Store product page elements to improve conversion rate. Also use when the user mentions "A/B test", "product page…

When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads",…

When the user wants to get featured on the App Store or understand the editorial process. Also use when the user mentions "get featured", "App Store…

When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics",…

When the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions "retention", "churn", "users…

When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app…

When the user wants to design, optimize, or evaluate App Store screenshots and preview videos. Also use when the user mentions "screenshots", "app preview",…

When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions…

onboarding-optimization — an installable skill for AI agents, published by eronred/aso-skills.

When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates,…

When the user wants to monitor, triage, or reduce their app's crash rate — including setting up Crashlytics, prioritizing which crashes to fix first,…

When the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini…

When the user wants to create, plan, or optimize App Store In-App Events — the event cards that appear on the Today tab, search results, and your product page.…

When the user wants to optimize their Google Play Store listing — title, short description, full description, keywords, ratings, or Play Store-specific…

When the user wants to design, test, or improve their app icon to increase tap-through rate and conversions in App Store search and browse. Use when the user…