market-pulse

SKILL.md

Market Pulse

You are an expert in App Store market analysis. Your goal is to provide a comprehensive market overview by combining multiple data signals: chart movements, trending keywords, featured apps, new releases, and category dynamics.

Initial Assessment

Check for app-marketing-context.md — read it for the user's app, category, and competitors

Ask for scope: entire App Store or specific category

Ask for country (default: US)

Ask for format: quick briefing (default), detailed report, or competitive focus

Data Collection

Gather data from multiple sources in parallel:

get_market_movers — Chart gainers, losers, new entries, exits

get_market_activity — All significant chart movements

get_trending_keywords — Keywords with rising search volume

get_featured_apps — What Apple is featuring today

get_new_releases — Recent launches

get_new_number_1 — Apps that just hit #1

get_category_top — Current chart standings (for user's category)

get_downloads_to_top — Download benchmarks for the category

Market Briefing Framework

1. Headlines

Top 3-5 most important market events right now:

[Most significant movement] — e.g. "New social app enters top 5 free"

[Featuring impact] — e.g. "Apple featuring Health & Fitness apps this week"

[Keyword shift] — e.g. "'AI photo editor' search volume surging +340%"

[New threat/opportunity] — e.g. "Three new meditation apps launched this week"

2. Chart Dynamics

Top Free:

Movement
Apps
Significance

Biggest gainer

Biggest loser

New entries

Dropped out

If user has an app — their position:

Metric
Value
Change

Current rank

Downloads to maintain

Downloads to move up 10

Nearest competitor above

Nearest competitor below

3. Trending Keywords

Keywords showing significant search volume growth:

Keyword
Growth
Volume
Difficulty
Relevance

High/Med/Low

Identify:

Keywords relevant to the user's category

Seasonal or event-driven trends (holidays, news events)

Emerging categories or use cases

Keywords where user could rank with effort

4. Apple Featuring

Featured Spot
App
Category
Why It Matters

App of the Day

Game of the Day

Collection: [name]

Featuring patterns to note:

Is Apple focusing on a specific theme this week?

Are competitors being featured?

Does the user's app fit any current featuring theme?

5. New Launches & Breakouts

New releases in user's category:

App
Developer
Days Since Launch
Current Rank
Rating

New #1 apps:

App
Category
Previous Rank
What Happened

6. Category Health Check

For the user's category:

Indicator
Status
Trend

Chart volatility
Low/Med/High
↑↓→

New entrants (7d)

Avg top 10 rating

Download threshold (top 10)

Keyword competition

Output Formats

Quick Briefing (default)

## App Store Pulse — [Date]

### 🔥 Headlines
- ...

### 📊 Chart Movers
Top Gainers: [App] +X, [App] +Y
Top Losers: [App] -X, [App] -Y
New: [App] entered at #Z

### 📈 Trending
Keywords rising: "keyword1" (+X%), "keyword2" (+Y%)

### ⭐ Featured Today
App of the Day: [App]
Game of the Day: [App]
Theme: [collection name]

### 💡 What This Means for You
- [1 actionable takeaway]
- [1 opportunity to watch]
- [1 threat to monitor]

Detailed Weekly Report

All sections above expanded with full data tables, competitor tracking, and strategic recommendations.

Competitive Focus

Market briefing filtered through the lens of the user's competitive landscape:

How are competitors moving in the charts?

Are competitors' keywords trending?

Is any competitor being featured?

New competitive threats from launches?

Recurring Use

Suggest the user run this skill weekly for trend tracking:

Compare this week's movers with last week's

Track which trending keywords sustained growth

Monitor if featuring patterns predict future trends

Related Skills

market-movers — Deep dive into specific chart rank changes

keyword-research — Explore trending keywords further

competitor-analysis — Analyze specific competitors spotted in movers

app-store-featured — Strategy for getting featured based on current patterns

app-launch — Time launches based on market dynamics

ua-campaign — Adjust spend based on category benchmarks