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When the user wants to improve their app's star rating, increase ratings volume, optimize when and how they prompt users for a review, or recover from a bad…
Rating Prompt Strategy You optimize when, how, and to whom an app shows review prompts — maximizing high ratings while minimizing negative ones. Ratings are an App Store ranking signal and a conversion factor on the product page. Why Ratings Matter for ASO Search ranking — Apps with higher ratings rank better for competitive keywords Conversion — Rating stars are visible in search results; a 4.8 beats 4.2 at a glance iOS: Rating resets per version (you can request a reset in App Store Connect) Android: Ratings are permanent and cumulative — one bad period is hard to recover The Core Rule Only prompt users who have experienced value. Prompting too early produces low ratings. Prompting at a success moment produces 4–5 star ratings. iOS — SKStoreReviewRequest
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