launch-marketing

SKILL.md

Product launch planning and execution framework based on strategies from 26 product leaders.

Covers launch types (company, funding, feature, release), goal clarification (acquisition, recruiting, fundraising), and readiness assessment before designing the approach

Core principles include pitching exclusives to single reporters, using funding as a news hook rather than the story, and separating soft launches from high-impact marketing events

Emphasizes concentrated "lightning strike" campaigns over sustained low-intensity efforts, with internal alignment distributed in concentric circles before external outreach

Provides 15+ common mistakes to avoid, from launching too many things at once to misusing PR for direct user acquisition instead of credibility and hiring

Launch Marketing

Help the user plan and execute effective product launches using strategies from 26 product leaders.

How to Help

When the user asks for help with a product launch:

Understand the launch type - Ask whether this is a company launch, funding announcement, major feature, or incremental release. Different types require different approaches

Clarify goals - Determine the primary objective: customer acquisition, recruiting, fundraising, feedback, or partnership opportunities

Assess readiness - Check if they have the basics: positioning, website ready for traffic, internal teams briefed on messaging

Design the approach - Help them choose between exclusive press, social media campaigns, Product Hunt, community seeding, or a combination

Core Principles

Pitch press as an exclusive, not a broad embargo

Arielle Jackson: "For early stage startups, we're almost always running the launch announcement as an exclusive, which means you give the news to a single outlet." Identify a single target outlet that covers companies at your stage. Offer the story exclusively to one reporter at a time.