media-relations

SKILL.md

Help users pitch journalists and build lasting media relationships using proven outreach strategies.

Follow a three-step framework: prepare your story and assets, identify reporters who cover your space, then pitch with exclusives one outlet at a time

Avoid mass pitching and generic angles; frame stories around reader interests and trends, not your company's announcement

Build relationships before you need coverage by engaging with journalists' work and becoming a trusted source over time

Flag common mistakes including rigid timelines, leading with company details instead of newsworthy angles, and unprepared assets that slow reporter workflows

Media Relations

Help the user build effective relationships with journalists and secure press coverage using insights from 2 product leaders.

How to Help

When the user asks for help with media relations:

Understand their goal - Ask what kind of coverage they're seeking (launch announcement, thought leadership, feature story) and what stage they're at

Prepare the story - Help them craft a compelling angle that's newsworthy, not just promotional

Identify the right targets - Guide them on finding the right reporters and publications for their story

Execute the pitch - Help them write effective pitches and manage the outreach process

Core Principles

Offer exclusives, pitched one at a time

Emilie Gerber: "I stagger it because we're offering exclusives, and I highly recommend offering exclusives." Don't blast your story to every reporter simultaneously. Offer an exclusive to your top target, wait for their response, then move to the next.