storybrand-messaging

SKILL.md

Position customers as heroes and your brand as their guide to clarify messaging that resonates.

Structures messaging around seven narrative elements: character (customer's desire), problem (external, internal, philosophical), guide (empathy + authority), plan (3-4 steps), call to action (direct + transitional), failure stakes, and success outcome

Includes scoring system (0-10) to evaluate marketing copy and brand messaging against StoryBrand principles, with specific improvement guidance

Provides one-liner formula and templates for consistent messaging across landing pages, email sequences, sales conversations, and multi-channel campaigns

Covers common mistakes (being the hero, multiple conflicting messages, feature-focus over transformation) with diagnostic checklist to audit any marketing asset

StoryBrand Messaging Framework

Framework for clarifying your message so customers will listen. Based on a fundamental truth: customers don't buy the best products—they buy the ones they can understand the fastest.

Core Principle

The customer is the hero, not your brand. Your brand is the guide who helps the hero win. When you position yourself as the hero, you compete with your customer. When you position yourself as the guide, you serve them.

Scoring

Goal: 10/10. When reviewing or creating marketing copy or brand messaging, rate it 0-10 based on adherence to the principles below. A 10/10 means full alignment with all guidelines; lower scores indicate gaps to address. Always provide the current score and specific improvements needed to reach 10/10.

The SB7 Framework

Every compelling story follows the same pattern. Use this structure for all messaging:

1. A Character (The Hero)

Core concept: The customer wants something. Every story begins with a hero who wants something. In your brand's story, the customer is the hero and your job is to define what they want. Be specific about that one desire.