content-creation

SKILL.md

Marketing content templates and frameworks across blog, email, social, landing pages, and press releases.

Includes structured templates for six content types with specific word counts, section guidance, and SEO integration for each format

Covers channel-specific best practices: LinkedIn storytelling, Twitter threading, email personalization, and mobile-first web design

Provides headline and hook formulas (contrarian statements, statistics, scenarios), CTA principles with action verbs, and on-page SEO checklist covering title tags, meta descriptions, and internal linking

Writing guidance emphasizes active voice, scannable formatting, benefit-driven copy, and keyword placement without stuffing

Content Creation Skill

Guidelines and frameworks for creating effective marketing content across channels.

Content Type Templates

Blog Post Structure

Headline — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO)

Introduction (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. State what the post will cover. Include primary keyword.

Body sections (3-5 sections) — each with a descriptive subheading (H2). Use H3 for subsections. One core idea per section with supporting evidence, examples, or data.

Conclusion (75-100 words) — summarize key takeaways, reinforce the main message, include a call to action.

Meta description — under 160 characters, includes primary keyword, compels the click.

Social Media Post Structure

Hook — first line grabs attention (question, bold statement, number)

Body — 2-4 concise points or a short narrative

CTA — what should the reader do next (comment, click, share, tag)

Hashtags — 3-5 relevant hashtags (platform-dependent)