content-creation

SKILL.md

Content Creation Skill

Guidelines and frameworks for creating effective marketing content across channels.

Content Type Templates

Blog Post Structure

Headline — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO)

Introduction (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. State what the post will cover. Include primary keyword.

Body sections (3-5 sections) — each with a descriptive subheading (H2). Use H3 for subsections. One core idea per section with supporting evidence, examples, or data.

Conclusion (75-100 words) — summarize key takeaways, reinforce the main message, include a call to action.

Meta description — under 160 characters, includes primary keyword, compels the click.

Social Media Post Structure

Hook — first line grabs attention (question, bold statement, number)

Body — 2-4 concise points or a short narrative

CTA — what should the reader do next (comment, click, share, tag)

Hashtags — 3-5 relevant hashtags (platform-dependent)