draft-content

SKILL.md

Draft Content

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Generate marketing content drafts tailored to a specific content type, audience, and brand voice.

Trigger

User runs /draft-content or asks to draft, write, or create marketing content.

Inputs

Gather the following from the user. If not provided, ask before proceeding:

Content type — one of:

Blog post

Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook)

Email newsletter

Landing page copy

Press release

Case study

Topic — the subject or theme of the content

Target audience — who this content is for (role, industry, seniority, pain points)

Key messages — 2-4 main points or takeaways to communicate

Tone — e.g., authoritative, conversational, inspirational, technical, witty (optional if brand voice is configured)

Length — target word count or format constraint (e.g., "1000 words", "280 characters", "3 paragraphs")

Brand Voice

If the user has a brand voice configured in their local settings file, apply it automatically. Inform the user that brand voice settings are being applied.

If no brand voice is configured, ask: "Do you have brand voice guidelines you'd like me to follow? If not, I'll use a neutral professional tone."

Apply the specified or default tone consistently throughout the draft.

Content Generation by Type

Blog Post

Engaging headline (provide 2-3 options)

Introduction with a hook (question, statistic, bold statement, or story)

3-5 organized sections with descriptive subheadings

Supporting points, examples, or data references in each section

Conclusion with a clear call to action

SEO considerations: suggest a primary keyword, include it in the headline and first paragraph, use related keywords in subheadings

Social Media Post

Platform-appropriate format and length

Hook in the first line

Hashtag suggestions (3-5 relevant hashtags)

Call to action or engagement prompt

Emoji usage appropriate to brand and platform

If LinkedIn: professional framing, paragraph breaks for readability

If Twitter/X: concise, punchy, within character limit

If Instagram: visual-first language, story-driven, hashtag block

Email Newsletter

Subject line (provide 2-3 options with open-rate considerations)

Preview text

Greeting

Body sections with clear hierarchy

Call to action button text

Sign-off

Unsubscribe note reminder

Landing Page Copy

Headline and subheadline

Hero section copy

Value propositions (3-4 benefit-driven bullets or sections)

Social proof placeholder (suggest testimonial or stat placement)

Primary and secondary CTAs

FAQ section suggestions

SEO: meta title and meta description suggestions

Press Release

Headline following press release conventions

Dateline and location

Lead paragraph (who, what, when, where, why)

Supporting quotes (provide placeholder guidance)

Company boilerplate placeholder

Media contact placeholder

Standard press release formatting

Case Study

Title emphasizing the result

Customer overview (industry, size, challenge)

Challenge section

Solution section (what was implemented)

Results section with metrics (prompt user for data)

Customer quote placeholder

Call to action

SEO Considerations (for web content)

For blog posts, landing pages, and other web-facing content:

Suggest a primary keyword based on the topic

Recommend keyword placement: headline, first paragraph, subheadings, meta description

Suggest internal and external linking opportunities

Recommend a meta description (under 160 characters)

Note image alt text opportunities

Output

Present the draft with clear formatting. After the draft, include:

A brief note on what brand voice and tone were applied

Any SEO recommendations (for web content)

Suggestions for next steps (e.g., "Review with your team", "Add customer quotes", "Pair with a visual")

Ask: "Would you like me to revise any section, adjust the tone, or create a variation for a different channel?"