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Create a proto-persona from current research, market signals, and team knowledge. Use when you need a working customer profile before deeper validation.
Structured template for creating hypothesis-driven user personas from available research and stakeholder knowledge. Synthesizes existing user research, market data, and team insights into a working customer profile without requiring months of validation Includes step-by-step guidance for defining persona identity, voice, context, and decision-making influences with quality checks at each stage Designed to align teams early, guide initial design decisions, and explicitly surface assumptions that require validation through research Distinguishes proto-personas from validated personas and includes anti-patterns to avoid (treating assumptions as fact, fabricating quotes, creating too many personas) Purpose Create an initial, assumption-based persona profile that synthesizes available user research, market data, and stakeholder knowledge into a working hypothesis about your target user. Use this to align teams early in product development, guide initial design decisions, and identify gaps in understanding that require validation through research. This is not a validated persona—it's a "proto" (prototype) persona that evolves as you learn more. Think of it as a structured placeholder that prevents design-by-committee while acknowledging you don't have all the answers yet. Key Concepts What is a Proto-Persona? A proto-persona is a lightweight, hypothesis-driven persona created from: Existing research: User interviews, surveys, analytics (if available) Market data: Industry reports, competitor analysis, demographic trends Stakeholder knowledge: Sales, support, and team insights Informed assumptions: Best guesses that need validation
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