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Generate marketing deliverables across CRO, copywriting, SEO, analytics, and growth using 23 specialized sub-skills with clear objectives, constraints, and…
Marketing Skills Collection
A collection of 23 sub-skills for marketing deliverables. Generates repeatable, high-quality outputs across CRO, copywriting, SEO, analytics, and growth.
When to use this skill
Marketing Deliverables Needed: CRO, copy, SEO, analytics, growth outputs
Repeatable High-Quality Outputs: Generate assets tuned to a single KPI
Business Goal → Skill Mapping: Convert goals to specific marketing sub-skills
23 Sub-Skills Overview
CRO (Conversion Rate Optimization)
Sub-Skill
Description
page-cro
Landing page conversion rate optimization
signup-flow
Signup flow optimization
onboarding
Onboarding experience improvement
form-optimization
Form optimization (fields, UX)
paywall
Paywall/pricing page optimization
Copywriting
Sub-Skill
Description
copywriting
Ad/marketing copy writing
copy-editing
Improve existing copy
email-sequence
Email sequence design
social-content
Social media content
SEO
Sub-Skill
Description
seo-audit
SEO audit and improvements
programmatic-seo
Programmatic SEO pages
comparison-page
Comparison page writing
schema-markup
Structured data markup
Ads & Analytics
Sub-Skill
Description
analytics-tracking
Analytics tracking setup
paid-ads
Paid ads strategy/copy
ab-test
A/B test design
Strategy & Growth
Sub-Skill
Description
launch-strategy
Product launch strategy
pricing-strategy
Pricing strategy
retention
Retention improvement strategy
churn-analysis
Churn analysis
growth-experiments
Growth experiment design
referral-program
Referral program design
content-strategy
Content strategy
Instructions
Step 1: Define Objective and Constraints
marketing_brief:
objective: [single KPI - conversion rate, CTR, activation]
target_audience:
segment: [customer segment]
pain_points: [key pain points]
terminology: [terms they use]
channel: [LP, email, social, SEO, ads]
format: [format]
offer:
value_prop: [value proposition]
positioning: [positioning]
proof_points: [proof points]
Step 2: Select the Sub-Skill
Select the appropriate sub-skill for the situation:
# When CRO is needed
→ page-cro, signup-flow, onboarding, form-optimization, paywall
# When copy is needed
→ copywriting, copy-editing, email-sequence, social-content
# When SEO is needed
→ seo-audit, programmatic-seo, comparison-page, schema-markup
# When ads/analytics are needed
→ analytics-tracking, paid-ads, ab-test
# When strategy/growth is needed
→ launch-strategy, pricing-strategy, retention, churn-analysis, growth-experiments
Step 3: Build the Prompt
Build structured prompt:
## Marketing Asset Request
### Product Context
- **Product**: [product name]
- **Category**: [category]
- **Stage**: [stage - early, growth, mature]
### Audience
- **Segment**: [target segment]
- **Pain Points**: [1-3 pain points]
- **Current State**: [solution they currently use]
### Offer
- **Value Prop**: [core value proposition]
- **Differentiator**: [differentiation point]
- **Proof**: [trust elements - numbers, clients, awards]
### Constraints
- **Tone**: [tone - professional, casual, bold]
- **Brand Voice**: [brand voice guide]
- **Do NOT**: [things to avoid]
### Output Format
- [desired format - table, checklist, bullets]
Step 4: Generate and Validate
# Generate
claude task "generate marketing asset with sub-skill name"
# Validation checklist
- [ ] KPI alignment
- [ ] Target audience fit
- [ ] Brand voice consistency
- [ ] Actionability
Step 5: Handoff + Measurement
## Implementation Checklist
- [ ] Asset publishing
- [ ] Tracking event setup
- [ ] Success threshold definition
## Tracking Events
| Event | Description | Success Threshold |
|-------|-------------|-------------------|
| page_view | Page view | baseline |
| cta_click | CTA click | +20% vs control |
| signup_complete | Signup complete | +15% vs control |
## A/B Test Proposals
1. [Hypothesis 1]: [variant] vs [control]
2. [Hypothesis 2]: [variant] vs [control]
Examples
Example 1: Landing Page CRO
Prompt:
Optimize the landing page for higher signup conversion.
Audience: indie founders building side projects.
Offer: AI co-pilot for product launches.
Output: prioritized CRO changes + A/B tests.
Expected output:
CRO checklist prioritized by impact/effort
3 A/B test hypotheses with expected lift
Hero + CTA copy suggestions (3 variants each)
Example 2: Email Sequence
Prompt:
Create a 5-email welcome sequence for a B2B SaaS.
Audience: ops managers at 50-500 employee companies.
Goal: drive first workflow setup within 7 days.
Expected output:
## Welcome Sequence
### Email 1: Welcome (Day 0)
- **Subject**: Welcome to [Product] - Let's get started
- **Goal**: Account confirmation + quick win
- **CTA**: Complete profile
### Email 2: Value Demo (Day 1)
- **Subject**: See what [Product] can do in 2 minutes
- **Goal**: Feature awareness
- **CTA**: Watch demo video
### Email 3: First Workflow (Day 3)
- **Subject**: Create your first workflow (step-by-step)
- **Goal**: Activation milestone
- **CTA**: Create workflow
### Email 4: Use Case (Day 5)
- **Subject**: How [Customer] saved 10 hours/week
- **Goal**: Social proof + inspiration
- **CTA**: Try this template
### Email 5: Check-in (Day 7)
- **Subject**: Need help getting started?
- **Goal**: Rescue non-activated users
- **CTA**: Book a call / Reply for help
## Metrics
| Email | Open Rate Target | CTR Target |
|-------|------------------|------------|
| Email 1 | 60%+ | 30%+ |
| Email 2 | 45%+ | 15%+ |
| Email 3 | 40%+ | 20%+ |
| Email 4 | 35%+ | 12%+ |
| Email 5 | 40%+ | 15%+ |
Example 3: Programmatic SEO
Prompt:
Create a programmatic SEO template for comparison pages.
Target: "[Tool A] vs [Tool B]" searches.
Include: H1, meta description, comparison table, CTA.
Expected output:
Page template with placeholders
Schema markup (JSON-LD)
Internal linking strategy
Content guidelines per section
Best practices
One KPI per deliverable: Avoid mixed objectives
Audience specificity: Use segment-specific needs and terminology
Instrument measurement: Set up tracking before launch
Iterate with data: Treat outputs as hypotheses
Common pitfalls
Mixed Objectives: Multiple goals in one asset
Missing Audience Context: Unclear who it's for
No Tracking/Validation Plan: Unable to measure impact
Troubleshooting
Issue: Output is generic
Cause: Vague product/audience information
Solution: Provide positioning, competitors, proof points
Issue: Output conflicts with brand voice
Cause: No tone/voice constraints
Solution: Provide brand do/don't list and sample copy
Issue: Can't measure impact
Cause: Tracking events not defined
Solution: Define events and success thresholds in advance
Output format
## Marketing Asset Report
### Brief Summary
- **Sub-Skill Used**: [sub-skill]
- **Objective**: [KPI]
- **Audience**: [segment]
### Deliverable
[generated asset]
### Implementation Checklist
- [ ] Asset ready
- [ ] Tracking configured
- [ ] Success criteria defined
### A/B Test Plan
| Test | Hypothesis | Metric | Expected Lift |
|------|------------|--------|---------------|
| Test A | [hypothesis] | [metric] | [%] |
Multi-Agent Workflow
Validation & Retrospectives
Round 1 (Orchestrator): Coverage of 23 sub-skills across 5 categories
Round 2 (Analyst): KPI alignment, prompt structure review
Round 3 (Executor): Output format, actionability check
Agent Roles
Agent
Role
Claude
Brief composition, asset generation
Gemini
Competitor research, trend analysis
Codex
Tracking code generation, automation
Metadata
Version
Current Version: 1.0.0
Last Updated: 2026-01-21
Compatible Platforms: Claude, ChatGPT, Gemini, Codex
Related Skills
presentation-builder
frontend-design
image-generation
Tags
#marketing #cro #copywriting #seo #analytics #growth #automationdon't have the plugin yet? install it then click "run inline in claude" again.