SEO Content Strategy Generator

SKILL.md

---
name: seo-content-strategy
description: Professional SEO content strategy generator with keyword research, content calendar, competitor analysis, and ranking tracking. Use when user needs to plan SEO content, research keywords, analyze competitors, create content calendars, or track search engine rankings and optimize content performance.
---

# SEO Content Strategy Generator

## Quick Start

Professional SEO content planning tool with keyword research, content calendar generation, competitor analysis, and ranking tracking for systematic organic growth.

## When to Use This Skill

Use this skill when you need to:
- Plan comprehensive SEO content strategy
- Research profitable keywords with search volume and difficulty
- Create content calendars with optimal publishing schedule
- Analyze competitor content and identify content gaps
- Track keyword rankings and content performance
- Generate SEO-optimized content briefs and outlines
- Audit existing content for improvement opportunities

## Core Features

### Keyword Research
- **Search volume analysis** with monthly and annual trends
- **Keyword difficulty scoring** (0-100 scale) for competition level
- **Search intent classification** (informational, transactional, navigational)
- **Long-tail discovery** for low-competition, high-conversion opportunities
- **Related keyword suggestions** and semantic connections
- **SERP feature opportunities** (featured snippets, PAA, local pack)
- **Seasonal trend analysis** for keyword opportunity timing

### Content Calendar Generation
- **Automated scheduling** based on keyword priority and seasonality
- **Content type planning** (blog posts, guides, how-tos, listicles)
- **Optimal publishing times** for audience engagement and SEO
- **Content cluster strategy** for topical authority building
- **Cross-channel planning** (blog, social media, email, video)
- **Editorial calendar integration** with team workflow
- **Deadline tracking** and content production pipeline

### Competitor Analysis
- **Content gap identification** - what competitors cover that you don't
- **Backlink opportunity discovery** by analyzing competitor linking
- **Ranking pattern analysis** - what content ranks for your target keywords
- **Content format analysis** - length, structure, media usage
- **Top-performing content identification** in your niche
- **Content performance benchmarking** against industry leaders
- **Featured snippet opportunities** from competitor content

### Ranking & Performance Tracking
- **Daily keyword position monitoring** across Google, Bing, and other engines
- **Rank change alerts** for significant position movements
- **Click-through rate (CTR) optimization** suggestions
- **Organic traffic attribution** to specific content pieces
- **Content ROI calculation** - traffic value vs creation cost
- **Mobile vs desktop performance** tracking
- **Local ranking monitoring** for location-based businesses

## Usage

### Keyword Research
```
Find profitable keywords for "SaaS marketing automation"
Analyze search volume and difficulty for 50 related keywords
Identify low-DR, high-volume keyword opportunities
```

### Content Calendar Creation
```
Create 3-month SEO content calendar for B2B SaaS niche
Schedule content around seasonal keywords and product launches
```

### Competitor Analysis
```
Analyze top 10 competitors for "content marketing" keywords
Identify content gaps we can exploit
Find featured snippet opportunities
```

### Ranking Monitoring
```
Track keyword rankings for my top 50 target keywords
Alert me when any keyword enters top 10 positions
```

## Keyword Research Workflow

### 1. Seed Keyword Analysis
- **Seed keywords** from business, products, and target audience
- **Initial volume and difficulty** assessment
- **Intent classification** for each keyword
- **SERP feature analysis** (snippets, PAA, local)

### 2. Keyword Expansion
- **Related keyword discovery** through semantic search
- **Question-based keywords** (who, what, how, why, where)
- **Long-tail挖掘** for specific, high-conversion terms
- **Competitor keyword overlap** - what they target that you miss

### 3. Opportunity Scoring
- **Volume/Difficulty ratio** for quick wins vs long-term plays
- **Search intent alignment** with your content goals
- **Seasonal opportunity timing** for strategic planning
- **Competitor difficulty assessment** - who ranks, how strong?

### 4. Keyword Clustering
- **Topic cluster creation** for topical authority
- **Pillar content identification** - broad, comprehensive guides
- **Cluster content planning** - supporting articles
- **Internal linking strategy** for SEO structure

## Content Calendar Structure

### Content Tiers

| Tier | Content Type | Frequency | Purpose |
|------|-------------|-----------|---------|
| **Pillar** | Comprehensive guides | Quarterly | Build topical authority |
| **Cluster** | Supporting articles | Monthly | Strengthen pillar pages |
| **Blog** | Regular posts | Weekly | Freshness, engagement |
| **Supporting** | FAQ, definitions | Ongoing | Capture long-tail searches |

### Monthly Content Template
```
Week 1: 2 cluster articles + 1 blog post
Week 2: 1 pillar section + 2 blog posts
Week 3: 3 cluster articles + content update
Week 4: Competitor gap content + monthly recap
```

### Seasonal Planning
- **Industry calendar events** integrated into schedule
- **Holiday and seasonal** keyword timing optimization
- **Product launch windows** with content amplification
- **Competitor campaign monitoring** for responsive planning

## Competitor Analysis Framework

### Content Gap Matrix
```
Competitor Analysis - "B2B SaaS Marketing"

Competitor A: Covers pricing, onboarding, integrations
Competitor B: Strong in case studies, comparisons
Competitor C: Dominates "how-to" content

Content Gaps Identified:
- "SaaS vs alternatives" - weak across all competitors
- "Industry trends 2024" - none covering comprehensively
- "Implementation guides" - opportunity for detailed walkthrough
- "Cost-benefit analysis" - no in-depth comparisons
```

### Backlink Opportunity Discovery
- **Resource page opportunities** for contextual links
- **Broken link building** from competitor content
backs pointing to 404s
- **Unlinked mentions** - brand mentions without links
- **Guest post targets** based on competitor linking patterns

### Featured Snippet Targeting
- **Question format analysis** from competitor PAA content
- **Definition opportunities** for glossary-style snippets
- **How-to structure** from step-by-step ranking pages
- **Listicle optimization** based on competitor format

## Ranking Tracking & Alerts

### Position Monitoring
- **Daily position checks** for all target keywords
- **Google, Bing, and others** engine coverage
- **Mobile and desktop** separate tracking
- **Local and organic** position distinction
- **SERP feature monitoring** (featured, PAA, images)

### Alert System
```
Ranking Alerts Configured:

Alert: Top 10 entry
Keyword: "SaaS marketing automation"
Previous: Position 15
Current: Position 7
Change: +8 positions
Action: Update internal links, build backlinks

Alert: Featured snippet won
Keyword: "how to automate B2B marketing"
Result: Position 0 (Featured)
Action: Monitor CTR, defend position
```

### Performance Analytics
- **Traffic attribution** - which content drives which keywords
- **Position-traffic correlation** for strategic focus
- **Click-through rate optimization** for title/meta improvements
- **Content lifecycle analysis** - ranking decay over time

## Content Brief Generation

### SEO Content Template
```
Content Brief: "Complete Guide to SaaS Marketing Automation"

Target Keyword: "SaaS marketing automation"
Secondary Keywords: "B2B automation tools", "marketing workflows", "automated campaigns"

Search Intent: Informational (comprehensive guide)
Word Count Target: 2,500-3,000 words

Content Structure:
1. H1: Ultimate Guide to SaaS Marketing Automation
2. Introduction: Problem statement and value proposition
3. What is Marketing Automation? (Definition + Examples)
4. Benefits for B2B SaaS (5-7 key benefits)
5. Key Components (What to automate: email, social, lead scoring)
6. Implementation Steps (Step-by-step guide)
7. Tools Comparison (Top 5 tools with features/pricing)
8. Common Mistakes (What to avoid)
9. Measuring Success (KPIs and metrics)
10. Conclusion and CTA

Competitor Analysis:
- Competitor A covers tools but not implementation
- Competitor B missing ROI measurement section
- Opportunity: Comprehensive implementation guide

Internal Linking:
- Link to: "Marketing Automation Tools" pillar page
- Link to: "B2B Lead Generation" cluster content

External Linking:
- 2-3 industry authority sources
- 1-2 research/statistics sources

Featured Snippet Targeting:
- H2: "Key Components of SaaS Marketing Automation"
- Format: Bullet list with clear benefits

FAQ Opportunities:
- "How much does marketing automation cost?"
- "What are the best SaaS marketing automation tools?"
- "How long to implement marketing automation?"

Recommended Media:
- 3-4 screenshots of tool interfaces
- 1 implementation flowchart
- 2-3 comparison charts
```

## Advanced Features

### Topic Authority Building
- **Entity recognition** for topical clustering
- **Content silhouette analysis** - coverage depth across topic
- **Internal link optimization** for site structure
- **Canonicalization recommendations** for duplicate content

### Technical SEO Integration
- **Site crawl and audit** for technical issues
- **Schema markup suggestions** for rich results
- **Page speed optimization** recommendations
- **Mobile optimization** checks and fixes

### Content Performance Prediction
- **SERP simulation** to predict ranking potential
- **Content length optimization** based on competitors
- **Media requirement analysis** for ranking pages
- **Content freshness** scheduling for query deserves freshness

## Export & Integration

### Output Formats
- **CSV exports** for spreadsheet analysis
- **JSON APIs** for custom dashboards
- **Google Sheets integration** for team collaboration
- **Project management sync** (Asana, Trello, ClickUp)
- **CMS publishing** direct (WordPress, Webflow, HubSpot)

### Reporting Templates
- **Weekly ranking reports** with position changes
- **Monthly content performance** with ROI analysis
- **Quarterly strategy review** with competitive insights
- **Annual SEO audit** with growth assessment

## Setup & Configuration

### Initial Setup
```
Connect website for crawling and ranking tracking
Configure target keywords and search engines
Set up competitor monitoring
Define content production capacity and team
```

### Team Configuration
- **Writer access** for content briefs and guidelines
- **Editor workflow** for approval and scheduling
- **SEO review process** for content optimization
- **Reporting permissions** for stakeholder visibility

## Getting Started

### 1. Keyword Research Phase
```
Research keywords for my main product/service
Identify 50-100 target keywords with good opportunity
Score and prioritize by volume/difficulty ratio
```

### 2. Competitor Analysis
```
Analyze top 5-10 competitors in my niche
Identify their best-performing content
Find content gaps I can exploit
```

### 3. Strategy Development
```
Create content clusters around pillar topics
Build 6-12 month content calendar
Plan internal linking structure
```

### 4. Execution & Tracking
```
Generate content briefs for first month
Track keyword rankings weekly
Analyze performance monthly and adjust strategy
```

## Quality Metrics

### Content Quality Indicators
- **Comprehensive coverage** of search intent
- **E-E-A-T signals** (experience, expertise, authoritativeness, trust)
- **Content freshness** with regular updates
- **Multimedia integration** (images, videos, infographics)
- **User engagement** (dwell time, scroll depth, social shares)

### SEO Performance Benchmarks
- **Top 10 positions** for 30%+ of target keywords
- **Featured snippet wins** for 10%+ of opportunity keywords
- **Organic traffic growth** 10-20% month-over-month
- **Content ROI** 300%+ (traffic value vs content cost)

## Getting Help

For advanced strategies and tactical guidance:
- [Keyword Research Advanced](references/keyword-research-advanced.md)
- [Content Calendar Best Practices](references/content-calendar-optimization.md)
- [Competitor Analysis Framework](references/competitor-intelligence.md)
- [Technical SEO Integration](references/technical-seo-guide.md)