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Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and…
Strategic Paid Advertising Plan Strategic planning is where the 10-Principle Thinking Framework (see ads/references/thinking-framework.md) earns its weight. THINK and CONNECT (Lateral) dominate — first-principles unit economics combined with cross-platform leverage are what make a plan strategic rather than prescriptive. FEEL gates the messaging and audience choices; ACCEPT gates the constraints (budget, timeline, team capacity). Process 1. Discovery Business type, products/services, target audience Current advertising status (active platforms, spend, performance) Goals: brand awareness, lead generation, e-commerce sales, app installs Budget range (monthly/quarterly) Timeline and urgency In-house team capacity vs agency needs
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