Saas Marketing Playbook

SKILL.md

---
name: saas-marketing-playbook
description: |
  A curated marketing stack guide for SaaS startups — tools, channels, and metrics organized by growth stage. Know exactly which tools to adopt and when. By @WeiYipei.
source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/saas-marketing-playbook
tags:
  - saas-marketing
  - content-marketing
  - seo
  - product-led-growth
  - email-marketing
  - b2b-saas
  - startup
  - growth-hacking
  - demand-generation
  - claude-code
  - ai-agent-skill
  - agent-skill
  - latest
---
# SaaS Marketing Stack — Tools + Channels + Metrics

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

## 📦 Install

```bash
clawhub install saas-marketing-playbook
```

**What you get after installing:**
- Stage-specific tool recommendations (analytics, CRM, email by budget)
- Channel prioritization framework ($0, $10K, $100K/mo spend tiers)
- Metrics framework with north star metrics and reporting cadence

---

Stop guessing which marketing tools to buy. This playbook maps the right stack to your stage.

- **Tool recommendations**: Analytics, attribution, email, CRM — by stage and budget
- **Channel prioritization**: Which channels work at $0, $10K, and $100K/mo spend
- **Content marketing engine**: SEO, blog, comparison pages, and distribution
- **Paid acquisition**: When to start, how to test, and when to kill campaigns
- **Metrics framework**: North star metrics, leading indicators, and reporting cadence

## B2B Content & Channel Economics (2026 field notes)

### The 80/20 content formula that converts

Winning B2B content spends **80% of the airtime on how you made customers successful and only 20% on yourself**. Same logic applies to sales decks: open in the buyer's own words about the pain, then present the fix — never features-first.

### Partner channels as a marketing multiplier

Before hiring for channel marketing, price the partner motion:

| Tier | Economics |
|---|---|
| Reseller (referral only) | 10–20% fee |
| Silver partner — >$100K annual sales | 15% |
| Gold partner — >$300K annual sales | 20% |

Wholesale at 80% of list price, resale capped at 1.2x list. Due-diligence trio for any prospective partner: track record (what did they carry before?), customer origin, and reseller vs service-partner intent. Below roughly $2–3M revenue, partner ecosystems replace overseas offices entirely — top products share as much as 50% with distribution partners.

### Size the marketing plan against revenue math

Anchor the annual plan to one of two $1M-ARR skeletons: nine ~$100K enterprise engagements, or five hundred $200/yr self-serve subscriptions. The skeleton dictates the stack — the enterprise leg needs ABM tooling and case-study production; the self-serve leg needs SEO, lifecycle email, and conversion instrumentation. Funding both stacks at once is how sub-$1M teams overspend.

### One hard-won pricing note

When prospects push for custom work your roadmap doesn't want, don't refuse — quote it at a premium (pad the person-days). The quote filters; the relationship survives.

## Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-b2b-growth
- All skills: https://clawhub.ai/user/gingiris
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)