Go-to-Market Playbook — Launch Strategy & Channel Selection

SKILL.md

---
name: go-to-market-playbook
description: |
  A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.
---

## 📦 Install

```bash
clawhub install go-to-market-playbook
```

**What you get after installing:**
- Positioning canvas and ICP worksheet you can fill in for any product launch
- Channel-market fit matrix matching distribution to your buyer journey
- Competitive battle cards and objection-handling messaging framework

---

# Go-to-Market Strategy Template — B2B & B2C Launch Planning

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

A structured GTM template you can fill in for any product launch — B2B or B2C.

- **Positioning canvas**: Define your category, differentiator, and value prop
- **ICP worksheet**: Identify and prioritize your ideal customer profiles
- **Messaging framework**: Headlines, elevator pitches, and objection handling
- **Channel-market fit**: Match distribution channels to your buyer journey
- **Competitive analysis**: Battle cards and positioning against alternatives

## Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-b2b-growth
- All skills: https://clawhub.ai/user/gingiris
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)