B2B Marketing Playbook — Enterprise GTM & ABM Framework

SKILL.md

---
name: b2b-marketing-playbook
description: |
  Complete B2B marketing pipeline combining LinkedIn content, cold email sequences, and webinar funnels. Designed for SaaS founders doing $0–$1M ARR who need predictable lead generation. By @WeiYipei.
---

## 📦 Install

```bash
clawhub install b2b-marketing-playbook
```

**What you get after installing:**
- LinkedIn content cadence + DM-to-demo conversion sequences
- Cold email templates with personalization formulas and follow-up timing
- ABM targeting framework with pipeline velocity and CAC benchmarks

---

# B2B Marketing Playbook — LinkedIn + Cold Email + Webinar Pipeline

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

Three proven channels woven into one repeatable pipeline for B2B SaaS.

- **LinkedIn engine**: Content cadence, engagement pods, and DM-to-demo flow
- **Cold email sequences**: Subject lines, personalization, and follow-up timing
- **Webinar funnel**: Topic selection, promotion, and post-webinar nurture
- **ABM layer**: Account-based targeting for enterprise deals
- **Metrics dashboard**: Pipeline velocity, SQL rate, and CAC benchmarks

## Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-b2b-growth
- All skills: https://clawhub.ai/user/gingiris
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)